a2z Newsletter (February 2014)
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Dear Reader:

On behalf of the team at a2z, I would like to congratulate the National Security Council on being selected as finalists in Expo's Digital Excellence Awards. The ChirpE solutions for the 2013 NSC Congress & Expo have been recognized in the following categories: Mobile App For A Trade Show, Onsite Engagement With An App, and Tradeshow-Marketing Technology Solution.

Information consumption on mobile devices continues to reach record heights. According to a report published by CISCO recently, the global mobile traffic grew 81 percent in 2013, and the number of mobile-connected devices will exceed the world’s population in 2014! Attendees, like consumers everywhere, expect to be able to access updates for their events and sync their personalized info across multiple devices in real-time. A recent article on TSNN Techcorner provides good tips on the questions to ask when deciding on a mobile app solution for your event.

Thanks & Regards,
Rajiv (
@rajivj)

In this issue:
  a2z Client Success Stories
a2z User Group Meetings
Industry Events and Deadlines
  Updates, News & Articles
  a2z Welcomes New Clients
a2z Client Success Stories

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Infographic: Craft & Hobby Association’s Facebook ROI from ChirpE Photo Booth
“The ChirpE Photo booth was more popular than we could have imagined!”
- Tina Lynn, CEM, Director, Events & Expositions, Craft & Hobby Association

The 547 photos posted from the CHA ChirpE Photo Booth engaged 75,106 people and generated 168,769 impressions on Facebook between Jan 10-15, 2014!

In addition, CHA’s Facebook Page reach extended to 220,117 people during the same time period.

More than 90% of the 2014 NADA/ATD Audience Engages with ChirpE-powered Mobile App
"I'm here at the Expo and testing this app in person. I'd give it more than 5-Stars if that was possible. Very helpful and user friendly."
- Customer review on iTunes App Store

Attendees and exhibitors at the recently concluded 2014 NADA/ATD Convention & Expo gave rave reviews to the ChirpE-powered mobile event app.

Atlantic City Pool & Spa Show Participants Access On-The-Go Planning Tools With ChirpE Mobile App
"This app will be very handy for navigating, making notes & streamlining the large show floor. Definitely recommended."
- Customer review on iTunes App Store

77% of those who were marketed to downloaded the mobile app to enhance their event experience.

a2z User Group Meetings

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a2z User Group Meeting | Chicago, IL | 3 June 2014
Join us for a full day of lively learning sessions at the Hotel Monaco Chicago, followed by a Happy Hour. Space is limited. RSVP today.

a2z User Group Meeting | Washington, DC | 17 June 2014
Prefer to meet us in Washington, DC? Learn more about our solutions and network with your peers through the day, including during the Happy Hour. Again, seats are limited. Save yours now!

Industry Events and Deadlines

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IAEE International Excellence Award I 10 March 2014
The IAEE International Excellence Award recognizes an individual and/or organization who has made exceptional strides in creating, launching and managing an international event in the exhibitions and events industry on an international scale.

Expo's Digital Excellence Awards Luncheon | 25 March 2014
Expo's Digital Excellence Awards will honor outstanding digital initiatives among event industry organizers, corporate organizers, agencies, nonprofits and industry suppliers.

Updates, News & Articles

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New Feature – Exhibitor Video Gallery
For show organizers who allow their exhibitors to upload videos onto their eBooth (online booth profile), a2z has created a new screen on the event website which displays all videos uploaded by exhibitors in a searchable directory format.

Using Audience Feedback To Build Your Brand Image 
Positive feedback is hard to come by even if your event was fantastic. Unless prompted specifically, people tend to not reflect on and share a great event experience as often as an unpleasant one.

Social Media Rules The GRAMMY Awards
GRAMMY.com recently announced, “Music’s biggest night is TV’s biggest social event of the 2013-2014 season with a record-breaking 34 million social media interactions.” This is an event manager’s dream!

Three Critical Questions To Ask A Prospective Mobile App Vendor
Mobile apps are relatively new to trade shows and conferences and implementing the core operations software normally takes priority. This basic chronology can cause integration headaches for event organizers

a2z Welcomes New Clients

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