a2z Newsletter (January 2014)
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Dear Reader:

At Expo! Expo! 2013, our new audience engagement products - ChirpE 365 and ChirpE Mega Kiosk - were launched to an enthusiastic reception from the attendees. These innovative products have also been showcased in this month's edition of Trade Show Executive's publication.

We are currently working on a number of exciting projects to help your events consistently reach and engage a wider audience through solutions that support multi-year campaign strategies. I look forward to sharing the details with you in the coming weeks and months.

As always, please email me or contact your a2z project manager to share your valuable suggestions and ideas with us.

Thanks & Regards,
Rajiv (
@rajivj)

In this issue:
  a2z Client Success Stories & Infographics
  Upcoming a2z User Groups, Industry Events and Deadlines
  Updates, News & Articles
  a2z Welcomes New Clients
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a2z Client Success Stories & Infographics

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FABTECH 2013 Reaps Great Success From ChirpE Mobile App And Attendee Acquisition Widget
The FABTECH 2013 mobile app saw an adoption rate of 52%, based on the number of people included in the pre-show promotion campaign. The exhibitor search and floor plan tools were the most popular features.

In addition, FABTECH exhibitors deployed the Attendee Acquisition Widget on their websites resulting in 751,993 total impressions in the weeks preceding the event.

The American Society Of Plastic Surgeons Successfully Debuts The ChirpE Native Mobile App At Its Annual Meeting
54% of those that the mobile app was marketed to utilized the mobile app to access in real-time the exhibitor list, interactive floor plan, individualized walking maps, session and event calendars and a personalized itinerary.

NSHMBA 2013 Attendees Leverage ChirpE-powered Mobile Solution
More than 250 corporations, non-profits, government agencies, and academic institutions were in San Antonio to hire top Hispanic talent from a pool of 5,000+ attendees at NSHMBA 2013. 50% of the audience to whom the app was promoted, accessed the mobile solution before and during the event to maximize their time at the event.

Upcoming a2z User Groups, Industry Events and Deadlines

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ASAE 2014 Gold Circle Awards | 31 January 2014
The 2014 Gold Circle Awards recognize excellence, innovation, and achievement in association/nonprofit marketing, membership, communications, and component relations programs.

EXPO’s E.X.C.I.T.E Awards | 21 February 2014
These awards recognize outstanding innovation among event industry organizers, corporate organizers, agencies, nonprofits and industry suppliers.

IAEE International Excellence Award I 10 March 2014
The IAEE International Excellence Award recognizes an individual and/or organization who has made exceptional strides in creating, launching and managing an international event in the exhibitions and events industry on an international scale.

a2z User Groups | Chicago & Washington, DC | June 2014
We will be hosting two a2z User Group meetings in summer this year. We will be in Chicago in the first week of June, and in Washington, DC the third week of June. We are currently finalizing the logistics, and will share the dates and venue information with you in next month's newsletter.

Updates, News & Articles

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Announcing: New Look Exhibitor List To Wow Your Attendees
The CHA 2014 Mega Show draws thousands of buyers and designers to whom being creative is as natural as breathing. We were, therefore, not surprised to see attendees channelize the ChirpE Photo Booth solution and get creative with their messages!

ChirpE Photo Booth Resonates With The Creative Crowd At The Craft & Hobby Mega Show
The CHA 2014 Mega Show draws thousands of buyers and designers to whom being creative is as natural as breathing. We were, therefore, not surprised to see attendees channelize the ChirpE Photo Booth solution and get creative with their messages!

Exhibitor Console: New And Improved!
a2z’s powerful event management and marketing solution gives exhibitors a personalized portal to manage their presence at your show. This portal is called the Exhibitor Console.

Six Ways To “Mobilize” Attendees
With the decision to go mobile behind them, Bilofsky’s team set about working on an implementation plan for her less-than-tech-savvy audience.

Event Marketing Strategies For 2014 (Infographic)
Are you ready for 2014 to be a successful year? Well if you are in charge of promoting your event, you will find this infographic both informative and thought provoking.

Audiences Take A Shine To Pixe Social
Pixe Social, the experiential social marketing solution promoted by a2z's sister company, has recently been showcased with great success at a number of premier events, including 2014 International CES, APAP|NY 2014, NRF's Big Show 2014 and PCMA's Convening Leaders Convention.

Pixe Social is being leveraged by many leading brands, such as Ferrari World and SEC Network, to engage their audiences at various events.

Time and again, we have seen great user-generated content that reinforces our belief in the emotional connection consumers have with their favorite brands. At Mortron Arboretum's Illumination event, a marriage proposal was announced to the world via the Pixe-powered Photo Booth!

a2z Welcomes New Clients

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