July 2015 Newsletter    
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Transforming Events with Innovative Technologies
Client Success     Useful Tips
Blog Articles     New Clients

Even as the economy rebounds and brands flock back to events, the industry continues to face the challenge of attendee retention. However, the nature of this challenge has changed significantly.

Our competition for the attendees' attention are all the distractions absorbing them in this new digital age. With so many potential experiences vying for their time, anything that takes people away from their work or leisure time has to be absolutely worth it's while. To meet this challenge, the events industry needs to incorporate high-engagement strategies in the mix while continuing to facilitate real business between buyers and suppliers.

At a2z, our focus has been exactly on these lines. We are delivering high quality, engagement driven 'micro moments' through smart technology. This is bringing new audiences to our clients' events while also increasing their engagement levels with each successive event.

Thanks & Regards,
Rajiv Jain (rajivj)  
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IMCCA@InfoComm ChirpE Photo Booth Delivers Noteworthy Success Once More
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ISA FASTMATCH 2015 Success
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Booth Type Graphic from NTP
This Graphic from NTP Explains Booth Types at a Glance
Do your exhibitors contact you with questions on what a particular booth type implies about their location at the event?


HIMSS Space Selection
Technology and Smart Thinking = Successful HIMSS Space Selection
In this guest blog post, we learn how the HIMSS space selection is evolving and improving with time.
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ChirpE Photo Booth @ InfoComm
Event Sponsorship in a Revitalized Economy
This article shares some trends that came out of many insightful discussions with leading trade show organizers.


Email Marketing Strategies
Email Marketing Strategies for Event Organizers and Marketers
Keep your event participants updated through as many channels as possible. Email remains an integral part of the marketing mix.
Perfect Booth
How to Pick the Perfect Booth for Your Company
These quick tips will help make the process of selecting their booth location smoother and less stressful for your exhibitors.


Tips & Tricks
Tips and Tricks: Managing Exhibitor Designated/Appointed Contractors
Do you keep track of Exhibitor Appointed or Designated Contractors who are working at your show on behalf of exhibitors?
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New Clients
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