Even as the economy
rebounds and brands flock back to events, the industry
continues to face the challenge of attendee retention.
However, the nature of this challenge has changed
Our competition for the attendees' attention are all
the distractions absorbing them in this new digital age.
With so many potential experiences vying for their time,
anything that takes people away from their work or
leisure time has to be absolutely worth it's while. To
meet this challenge, the events industry needs to
incorporate high-engagement strategies in the mix while
continuing to facilitate real business between buyers
At a2z, our focus has been exactly on these lines. We
are delivering high quality, engagement driven 'micro
moments' through smart technology.
This is bringing new audiences to our clients' events
while also increasing their engagement levels with each
Thanks & Regards,
Rajiv Jain (rajivj)