a2z Newsletter (June, 2013) | Subscribe | Manage Your Subscription

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a2z, Inc.

Dear Reader:

Summer is an exciting time at a2z! While the number of shows decreases significantly from the busy Spring season, the a2z team doesn't slow down. We are busy working on a new version of the a2z Exposition and Conference Management system, scheduled for release in July of this year.

After three interactive and informative user groups in Dallas, Chicago and Washington, DC, we are currently in the planning phase for multiple user workshops and training sessions this fall.

We also enjoyed the lively interactions with many of you at the ASAE Springtime. I'd like to take this opportunity to thank our partners at the event - IAEE DC, J. Spargo and Projection; as well as to congratulate the winning participants in the ChirpE Photo Booth Scavenger Hunt. Thank you for playing!

Regards,
Angi (
@angicarr)

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Client Success

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PRSM logo

"PRSM recently implemented a2z’s new order system for our upcoming events with great success. Exhibit space sales opened at the beginning of May and were very smooth. Now 23 days later, we are 99% sold for our October event with 20% of the exhibitors selecting at least one add-on. We are 85% sold for our National Conference in April 2014 with 21% selecting at least one add-on. The point of sales enhanced listing add-ons have resulted in a tremendous return on our total a2z investment. This enhancement has become a new revenue stream for our conferences."

- Jeff Bond
Director, Vendor Relations
Professional Retail Store Maintenance Association

News

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Ever since its launch in 2008, ChirpE has been receiving accolades from the industry for being at the cutting edge of mobile and social marketing technology. We are thrilled at the success it continues to provide to clients and users alike, and the value it generates for the exposition and convention industry at large.

If you'd like to see how the ChirpE products can serve your event, request a demo today.

CTIA's ChirpE attendee acquisition widget garners 1.3 million views

Presented by CTIA - The Wireless Association®, CTIA 2013 showcases the leaders, ideas and experiences transforming mobile technology.

Deployed to enable exhibitors to promote their CTIA 2013 participation to their own buyers and website visitors before the event, the interactive ChirpE attendee acquisition widget generated a total of 1,332,623 views and 595 visits to the event registration website.

The widget, which displays the event logo and exhibitor's booth number prominently, also resulted in 770 visits to the event website.

Learn more

NECANOW 2013 ChirpE mobile app is used by more than 70% of the event attendees

NECA Now is the next level of executive leadership engagement for National Electrical Contractors Association members. Powered by ChirpE, the official event mobile app enabled attendees to efficiently plan their NECANOW 2013 participation. 500+ attendees downloaded the app to get real-time access to the Session Schedule & Handouts along with the built-in planning tools.

View infographic

Upcoming Events

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ExpoNext 2013 | June 20-21, 2013 | Baltimore, MD

Greg Pollack, Senior Sales Engineer with a2z, Inc. will be presenting a session on "Leveraging Technology to Maximize Rebook and Online Sponsorship Sales" from 10:25 - 11:10 am on Friday, June 21 at the ExpoNext Conference at the Marriott Waterfront in Baltimore, MD.

Greg will be sharing tips on selling digital upgrades online at the time of booth purchase to increase revenue growth using a2z's solution.

SWFoodExpo 2013 | June 22-24 | Dallas, TX

The Texas Restaurant Association (TRA) has partnered with a2z's sister company, Pixe LLC, to provide a social photo booth solution to attendees at the Southwest Foodservice Expo at the Dallas Convention Center from June 22-24.

The SWFoodExpo Pixe Photo Booth will enable attendees to share their participation experience with TRA's fans and followers as well as their own friends and colleagues on Facebook and Twitter live from the Show floor.

2013 HCEA Annual Meeting | June 22-25, 2013 | Austin, TX

a2z will be turning the spotlight on its one-of-a-kind social marketing solution, ChirpE Photo Booth at the 2013 HCEA Annual Meeting from June 22-25 in Austin Texas.

We invite you to visit us  in Booth #519 to check out this unique mobile and tablet-based photo booth solution. a2z is giving away a free $250 gift card to a lucky winner in a random raffle at the event.

Client Appreciation Happy Hour | June 27, 2013 |  Alexandria, VA

a2z will host a Client Appreciation Happy Hour on Thursday, June 27 at Austin Grill in Alexandria, VA from 5:00-7:00 pm in the bar area. Austin Grill is a Tex-Mex restaurant in Old Town Alexandria.

Join us for some relaxed, informal networking while enjoying complimentary drinks in between.

RSVP via Email

 

ASAE Annual | August 3-5, 2013 | Atlanta, GA

a2z is showcasing its ChirpE Mobile & Social Media technology in Booth 308 at ASAE Annual from 3-5 August at the Georgia World Congress Center.

Visit us to check out the ChirpE Mobile App, Onsite Kiosk, Attendee Acquisition Widget and Photo Booth solutions and find out how these products help attendees and exhibitors maximize their time and easily promote their event participation.

IAEE Midyear Meeting | August 5-7, 2013 | Atlanta, GA

Angela Carr, VP of Professional Services, a2z, Inc. and Tracy Garcia, Director of Exhibits, Institute of Food Technologies will be co-presenting a session on “How to Engage your Audience to Engage Theirs”  at the IAEE Midyear Meeting in Atlanta, GA.

Join Angi and Tracy on Tuesday, August 6, 2013 from 2:00 – 3:00 pm to pick up valuable tips on on how to get exhibitors to attract their buyers to your tradeshow using online promotion tools and techniques.

Articles

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How to have more impact as an exhibitor even in a 10 by 10 booth

engaging content

Some people believe the bigger the booth, the more impact an exhibitor has at an event. But this isn’t always the case.

NRA's photo booth provides fun networking opportunities

Meet challenges of social media marketing through customers

At NRA Show 2013, we met thousands of friendly attendees who provided 1700+ ‘photomonials’ to share their enthusiasm for the event.

Five ways to connect with
exhibitors ahead of an exposition

what attendees want

Useful tips for expo attendees pn how to connect with your favorite exhibitors before you travel to attend the event.

Sharpen the saw

 get unstuck

In his book, The Seven Habits of Highly Effective People, Stephen Covey lists ”Sharpen The Saw” as the seventh habit.

15 moments that
make exhibitors cringe

recognize your mobile app sponsor

Even the most experienced exhibitors can run into challenges on the show floor.

Signage that works

engaging content

Many exhibitors have yet to figure out the magic formula for creating signage that attracts the eye.

3 Useful features in
Google Analytics for Web

 

Google Analytics provides a number of tools and features to help your marketing team measure sales and conversions effectively.

What Can Augmented Reality Technology Offer the Event Industry

There's been a lot of buzz around Google’s Glass lately, but Google is not the only company diving into the augmented reality.

5 Ways to Help
Your International Attendees

International attendees often have a unique set of requirements as well as expectations from your event.

New Clients

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Orchid Event Solutions