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a2z, Inc. - Event Management and Marketing Software That Works
 NEWSLETTER

MAY 2012

In this issue

Industry News
Case Study
Best Practices
Blog Articles
Upcoming Events
New a2z Clients

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Dear Reader

We closed out a great fiscal year with positive growth for the business as well as the team. Every year, I look forward to May. Our User Group meetings in Chicago (see pics below) and DC are very rewarding and always illuminating. If you were unable to join us, I’d love to hear what you think about our service, our product and our team. Your feedback is vital for our continued success.

Regards,
Rajiv (
@rajivj)
CEO and President, a2z, Inc.
 

Industry News
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It is great to read news stories that mean good things for the industry. The TSNN story about record breaking events for several shows was especially sweet as all the shows mentioned are clients. A hearty congratulations to National Restaurant Association, PMMI, IAAPA, and InfoComm.

Case Study

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Download Case StudyAAIA, the Automotive Aftermarket Industry Association, and MEMA, the Motor and Equipment Manufacturers Association, together own AAPEX. The show has been managed by Chicago-based W.T. Glasgow, Inc. since 1992. All groups need access to a common event management platform in order to guide the decision-making.

In 2011 they switched from a third-party kiosk company to their existing a2z solution and added ChirpE premium, which includes both web and native mobile app solutions. The new a2z single-vendor configuration provides visibility for the show manager and the associations that own the show. It is a solution that meets the needs of all the stakeholders. Learn more...

Best Practices

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Check out some of these great ideas we have found from experts in the field as well as those implemented by from our clients. Have a great idea to share? Let us know.

After an annual conference comes to a close, show organizers want to do anything EXCEPT talk about the event. The weeks following a show, however, are vital to keep the momentum going and allow attendees and exhibitors to enjoy the success of such an important investment. Following are some examples of content pages and photo galleries, from recently closed shows, that keep the buzz going just a little bit longer and increasing the engagement with the event.

Blog Articles

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  • It’s the cache, silly - Why don’t I see the changes I just made to my website?
  • Why your expo needs a blog - Some compelling reasons for starting a blog for your event.
  • Asking the right ‘Why’ analytical questions, and finding meaningful answers - Ask smart questions to gain valuable insights.
  • Booth Dos And Don’ts For The Show Floor - Some things to keep in mind when working the trade show floor.
  • Upcoming Events

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    a2z User Group DC
    May 24, 2012
    Le Méridien Arlington
    Washington, DC
    Exhibition and Convention Executives Forum
    Washington, DC
    May 30, 2012
    Expo NEXT (Sponsor)
    Baltimore, MD
    June 19, 2012
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    New a2z Clients

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    a2z is proud and delighted to welcome the following clients on board:

    Download Case Study               Download Case Study
    Download Case Study        Download Case Study

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