The National School Boards Association (NSBA) based in Alexandria, Virginia, represents 49 state school boards associations and their more than 90,000 local school board members. More than 5,000 K-12 public school boards members, association executives, and school administrators gathered in Nashville for the association’s annual conference. The event includes an exhibit hall featuring the products, services, and technologies being used in schools across the country. NSBA gave a2z’s ChirpE Photo Booth solution top marks for helping to attract and educate visitors at its booth.
Getting the message out
David Garofalo, Director of Marketing at NSBA, shared that the annual convention is a prime opportunity for NSBA to inform local school board members about the services and advocacy efforts provided to them from NSBA through their state school boards associations. In 2015, NSBA launched the “Stand Up 4 Public Schools” campaign, an initiative to highlight the success of public education. “The NSBA booth is always the hub in the center of the exhibit floor. We wanted to make it a destination,” he explains.
Each Picture worth a thousand words
Garofalo’s team selected a2z’s ChirpE Photo Booth, a tablet-enabled software solution that allows visitors to take photos of themselves to share on popular social media sites, live from the event venue. NSBA created signs with engaging catchphrases (“Who I am today began with public education,” “Great things happen at public schools,” or “The BEST time to Standup4publicschools? NOW,” for example) that coincided with the national campaign.
NSBA staff asked booth visitors to hold one of the signs in the photo and provide voice comments, such as “Waukegan CUSD 60 Stands Up for Public Education!” “Anderson School District 4 supports Public Education!,” and “I am proud to stand up for public education!,” which were shown in conversation bubbles on the finished photo. The pictures were automatically emailed to attendees and posted on the NSBA Facebook Page.
More than photos on Facebook
The ChirpE Photo Booth was successful for NSBA on a number of levels:
Booth attendance. The 158 photos served as a sampling of the number of visitors to the booth, as well as a metric for engagement.
Social media. The photos shared by attendees engaged a total of 3,902 fans and reached 17,061 people on Facebook.
Awareness. ChirpE Photo Booth helped to support the main theme of the event. “This conference is about making public schools the best they can be. [ChirpE Photo Booth] helped to reinforce our overall message,” says Garofalo.
Appearance. It was very important for NSBA to engage visitors in a fun, professional way that didn’t undermine the seriousness of the challenges confronting school board members.
Tech Adoption. ChirpE Photo Booth served as an example to attendees to “cross the technology bridge,” Garofalo explains. “They saw technology in action in a way that engaged them.”