a2z, Inc., Enlists McGrath as Director of Marketing
COLUMBIA, Maryland (August 26, 2010) - Today, a2z, Inc., a developer of online, event management and marketing software, announces that Lisa K. McGrath has joined the organization as director of marketing. A 19-year marketing veteran, McGrath will manage and lead all marketing efforts including event presence, social media, advertising, branding and public relations, as well as help expand the company’s marketing team..
"Lisa comes to a2z armed with extensive knowledge of traditional and event marketing, and we’re pleased to have her," said a2z president and CEO Rajiv Jain." Her successful track record indicates her expertise in understanding market needs and translating them to meaningful messages, and she has the passion to dig into how a2z’s line of products, services and support can meet those needs."
McGrath comes to a2z from 3M Health Information Systems where she led the corporate 3M presence at the largest healthcare IT tradeshow, Health Information Management Systems Society (HIMSS), and provided marketing communications expertise to several businesses from the Silver Spring, Maryland office. Prior to 3M, McGrath spent her time in various marketing roles in manufacturing, professional services and publishing industries with such organizations as PerkinElmer, Ziff-Davis, and Phillips Business Information (Now Access Intelligence) where she has successfully launched and grown products, managed branding and re-branding processes, raised customer satisfaction metrics, increased market share and managed event presence.
"Having been an event producer and participant as well as an exhibitor, I understand the importance of a smooth event, and managing space, sponsorships and connections seamlessly with integrated tools. a2z is an innovative company whose client-focus has placed them on a strong growth path. I am excited about the breadth and depth of a2z’s offerings," said McGrath. "I look forward to being a part of future a2z growth."
A social media enthusiast, McGrath (@lisamcgrath on Twitter) holds a bachelor’s degree in Business Administration from West Virginia University.
About a2z, Inc. (www.a2zinc.net)
a2z,Inc. provides event planners and organizers with a powerful Web-based software suite that helps increase and accelerate booth sales. Clients also realize improved productivity in back office processes; increased connectivity with their membership, CRM and financial databases; and an improved web presence for their attendees and exhibitors. Features include online tradeshow floor plans,event websites, abstract/speaker management, matchmaking tools, personal itinerary builder, plus much more. The company has ranked among the fastest growing private companies in the 2007, 2008, 2009 and 2010 Inc. 5000 List.