FOR IMMEDIATE RELEASE
February 25, 2000
Manager of Marketing and PR
INC.—MAKING DYNAMIC CHANGES IN ONLINE TRADE SHOWS
D.C.-- Today, a2z Inc. introduced version 3.0 of a2zShowTM, an Internet software
product that allows associations, chambers, and independent show managers to
recreate their trade shows and conferences online.
The highlight of
a2zShow 3.0 is its new dynamic Floor Plan, which updates itself instantly and
automatically as exhibitors select and fill booths. Exhibitors can take
advantage of a2zShow’s online
booth selection and reservation to set up shop in a virtual booth.
The booth can be filled with an unlimited array of products, information,
graphics, and multimedia demonstrations. The
exhibitor can then complete the sales process with the booth’s e-commerce
features. Exhibitors can also have unlimited access to and direct control over
the content of their online booth at all times . . . just as they would at a
live trade show.
“This feature alone can save show managers
hundreds of hours in staff time, and thousands of dollars in expenses for phone
calls, printing, postage, etc. No
longer is there a need for the show staff to go in and manually enter, edit or
confirm anything. We’re seeing many show managers handle 100% of these
functions online now, “explained Michael J. Hatch, Vice President of Marketing
for a2z Inc.
consider a website featuring a conference schedule, static floor plan, exhibitor
directory, and hotel and travel links to be a virtual trade show.
Mr. Rajiv Jain, President of a2z
Inc., “a2zShow 3.0 creates a
fully functional virtual trade show online, and allows show managers to not only
maintain and revise their floor plans, in real time; but also to update all of
their conference registration, education sessions and show information,
automatically and instantly. Attendees
can network, register, create a personalized itinerary, purchase association and
exhibitor products, and more-- all from the convenience of their personal
Mr. Jain added, “a2zShow
is a powerful resource and learning tool for attendees and site visitors; a
dynamic marketing tool for exhibitors; and an effective management and marketing
tool for show managers.
a2zShow 3.0 helps show managers in many ways.
It can be used to communicate instantly with attendees and exhibitors; to
track show statistics and booth sales, and to add or delete menu items from the
show at will. The intuitive,
user-friendly interface also means that no HTML knowledge required by the
manager, or staff.
Founded in 1998,
a2z Inc. is an innovative provider of powerful, intuitive and affordable online
solutions. Our products are used in
developing, managing, and marketing trade shows, conferences, and web based
training. For further information
about a2z Inc., recent client projects and an online demo of a2zShow 3.0, please
You can also contact a2z Inc. at (410) 884-9506, or by e-mail at email@example.com.
# # #
In Microsoft Word format: PR_022500.doc