FOR IMMEDIATE RELEASE
December 27, 2001
Manager of Marketing and PR
a2z and Hannover Fairs USA Integrate Systems
Linking Databases Reduces Work and Hassle
(Columbia, MD)— a2z Inc., a provider of web-based software used to manage and market events, today announced that Exchangeworld.net, a web portal run by Hannover Fairs USA, Inc. (HFUSA) and powered by a2z's technology, now shares data with HFUSA's in-house contact management and accounting systems.
The Exchangworld.net website provides industry specific information and news about companies worldwide, highlighting trade shows run by Deutsche Messe AG, HFUSA's parent company. As a result of the recent integration, when information such as an exhibiting company's mailing address is changed on the Exchangeworld.net website, the corresponding records in HFUSA's in-house systems are automatically updated (and vice versa).
This automatic data exchange saves Exchangeworld.net coordinator Sheri Llynn from redundant typing. "It allows me to best use my time and resources, rather than spending it on data entry," she said.
Automation also reduces the chance of introducing errors into the data, and cuts back the time it takes to complete a task. "Re-entering data by hand, as HFUSA had been in this instance, is just one of the many mundane tasks we can automate for our clients," said president of a2z, Inc., Rajiv Jain.
The lesson? Technology should create less work, not more. Look for ways to automate repetitive tasks and integrate existing systems. Doing so can save time and money, and improve business practices.
About a2z, Inc.
a2z, Inc. is a leading international developer of online trade shows, marketplaces, conferences and seminars for associations, independent show organizers and other businesses. In 2001, they were named Maryland’s “Best E-business of the Year.” The American Heart Association, Hannover Fairs, USA, the U.S. Dept. of Commerce, and other show organizers use a2z’s premier product and service, a2zShow to help them manage their events online; increase their conference attendance and booth sales; and significantly reduce their administrative, marketing and promotion costs. For more info, “How To” articles, ROI case studies and more, visit http://www.a2zShow.com, or http://www.a2zinc.net.
About Hannover Fairs USA, Inc.
Hannover Fairs USA, Inc. is the American subsidiary of Hannover, Germany-based Deutsche Messe AG, the world's largest and most active trade exhibition organizer and facility. Hannover Fairs USA organizes exhibit and marketing programs at leading international trade fairs throughout the world.