FOR IMMEDIATE RELEASE
December 27, 2001
Manager of Marketing and PR
Seminar Signals "Right Moves" for Convention and Tradeshow Managers
"Make the Right Moves" to explore high-level strategies for
improving quality and payback of association-owned events
Association executives in search of new strategies for improving conventions and tradeshows will find them at a provocative new seminar, Make the Right Moves.
Make the Right Moves will take place Tuesday, May 14, 2002, from 7:30 am to 12:00 noon, at The Center for Association Leadership, Ronald Reagan Building, Washington, DC.
The half-day executive seminar will give convention and tradeshow mangers the tools and concepts they need to frame responsive and "real-world" strategic plans.
The seminar will examine the management principles and practices crucial to short- and long-term success in convention and tradeshow management, including revenue enhancement, competitive strategy, knowledge-driven marketing, technology-driven services, partnerships and customer relationship management.
Make the Right Moves is especially relevant to association executives who want to assure their events stay vital in the future, who need to increase revenues, or who are struggling to recover from the effects of September 11.
The seminar is designed exclusively for senior vice presidents of conventions and tradeshows, directors of exhibit sales and attendance promotion, business developers, presidents and executive directors.
Featured speakers include Lee Ann Burr, vice president, conferences, National Retail Federation; Jill Cornish, publisher, Association Trends; Rick Dobson, senior vice president, PGI; Michael Hatch, vice president, a2z Incorporated; Bob James, managing director, Frost Miller Group; and Bill Taylor, CAE, president, GMG Solutions and former president, ASAE.
The seminar is sponsored by Association Trends and cosponsored by a2z Incorporated, Frost Miller Group, GMG Solutions and PGI.
Registration costs $195. Seating is limited.
Participants can register on line at