For Immediate Release
Media Contact: Mike Hatch
InfoComm’s Leadership + a2z, Inc.’s Client-Centric Innovations = Successful 2008 Flagship Event
InfoComm08 (Las Vegas, June 18-20, 2008), the largest annual conference and exhibition for audiovisual buyers and sellers was a huge success from the perspective: of attendees, exhibitors, InfoComm International®, and the AV industry. a2z, Inc’s innovative suite of products and services as well as a client-centric business solution contributed to the success of the event.
Columbia, MD (July 22, 2008) – a2z, Inc.’s integrated exhibit management and social networking solution helped deliver InfoComm08, the biggest annual event in the history of the audiovisual industry. Working closely with the InfoComm team, a2z designed, hosted and managed a solution in accordance with InfoComm’s requirements. a2z provided InfoComm not only with technical expertise, but also its deep understanding of event management best practices gained by helping manage major events for many of its clients.
As a result of the close working partnership between InfoComm and a2z, the show was able to provide several cutting-edge, value-adding services to exhibitors and attendees. Networking, matchmaking, and appointment scheduling solutions were seamlessly integrated with intelligent marketing opportunities for exhibitors. Using the system, exhibitors were able to greatly enhance their marketing efforts since the system allowed focused delivery of messages to their targeted show attendees and strongest prospects.
At InfoComm08, the InfoComm sales staff and a2z worked together to pre-sell a record exhibit space area for InfoComm09, a significant improvement over the previous years. This is especially significant as exhibitors are opting only for shows that can demonstrate and deliver significant value as they experience the effects of economic uncertainty. This is further proof of how a2z’s client-centric business model convincingly delivers value to exhibitors and attendees, ensuring the success of InfoComm’s Industry leadership and growth.
Jason McGraw, Senior Vice President of Expositions, InfoComm International summed up the success by saying, “Our show this year has been the biggest and best so far because we were able to offer truly value-adding services to our exhibitors and attendees. a2z worked diligently with our team to make this a huge success, and it has been a great partnership between InfoComm and a2z. The value proposition that a2z offers to us and to our exhibitors and attendees is tremendous. We were highly satisfied with their products, business model and customer responsiveness.”
Mike Doolittle, Director of Exhibit Sales, InfoComm International said, “The exhibit sales process this year was a vast improvement over previous years. The whole process was automated and we were able to re-book more than 500 exhibitors on site quickly and efficiently, thanks to the a2z solution. It was great to have the a2z team on-site to assist us.”
Rajiv Jain, CEO and President, a2z, Inc. said, “We are pleased to be a part of InfoComm’s success. We share InfoComm’s customer service ethos, its passion for delivering value to its clients (exhibitors and attendees), and being at the leading edge of business innovation. We look forward to a continued successful partnership with InfoComm.”
About InfoComm08: More than 34,600 attendees from 93 countries, a 9.5 percent increase over last year’s record attendance. A record 988 exhibitors, representing more than a 15 percent increase over the previous record of 855 in 2007. Exhibitors occupied more than 500,000 net square feet of exhibit and special events space, compared to 465,000 net square feet in 2007. This show featured 231 new exhibitors.
About InfoComm International®: InfoComm International® is the leading non-profit association serving the professional AV communications industry worldwide. Founded in 1939, the association offers industry expertise and market research serving press and others seeking information about the industry. Through activities that include tradeshows, education, certification, government relations, outreach and information services, InfoComm promotes the industry and enhances members’ ability to conduct business successfully and competently. www.infocomm.org
About a2z, Inc.: a2z, Inc. is the world’s leading provider of innovative solutions to manage shows. It offers tremendous value with a client-centric business model that helps clients promote their event, business and brand. a2z’s portfolio of products and services includes event management, professional networking, matchmaking, appointment scheduling, and personalized itineraries. Highly effective sales, marketing and revenue retention/generation tools are seamlessly built into a2z offerings. www.a2zinc.net