a2z, Inc. to launch networkNow! at IAEE Expo!Expo! 2007
FOR IMMEDIATE RELEASE: 12/06/2007

a2z, Inc. announces that it will be launching networkNow!, the next generation of its event networking, matchmaking and scheduling product at IAEE Expo!Expo! 2007 in Las Vegas, December 10-12.

networkNow! is based on Adaptive Learning technology and logic that provides automatically adjusted, much more relevant matches, thereby accelerating networking and increasing attendee and exhibitor ROI. networkNow! is introduced to the industry as an easy-to-use, self-serve program that automatically matches attendees and exhibitors, while offering several value-adding and revenue-generating features to show organizers.

Rajiv Jain, President and CEO of a2z, Inc. said, "networkNow! offers the next level of functionality for event networking, matchmaking, and scheduling. This latest version is an outcome of extensive market research, and incorporates exactly what clients requested, making it much integrated with their business processes."

A first-of-its-kind enabling technology that will allow end-to-end networking transactions, networkNow! engages the CIM platform to enhance the construction of itineraries and appointments by linking and leveraging exhibitor, registration and session data. "Show organizers really like our business model", said Rajiv Jain. "It aligns well with their consultative sales process and allows them to maximize revenue along with adding functionality that improves participation."

networkNow! offers several benefits each for show managers and organizers, exhibitors, and attendees. For a detailed description of features and benefits, please visit www.a2zinc.net.

a2z will be running a special campaign to demonstrate networkNow! features and benefits during IAEE Expo!Expo! in Las Vegas, December 10-12, 2007. Please visit www.a2zinc.net/ExpoExpo2007 to schedule a personal demonstration (and automatically enter a drawing for a 16 GB iPod Touch and a $100 iTunes gift coupon!)