|
|
Dear Reader
April is here and weather is
warming up (after a relatively mild winter). I just
returned from SISO CEO Summit and enjoyed many
insightful sessions. One that I liked particularly was “Winning
exhibition strategies to 2015 and beyond”
from Denzil Rankine of AMR International. Denzil shared
B2B media spend in US, including projections for 2015.
According to Denzil, “[in mature markets] As shows lose
share of spend to online, an increased digital presence
will provide organisers with a stronger positioning in
the marketing budget”.
We have also rolled out attendee acquisition widget to
several clients. You can watch video at
a2zinc.net/aaw (1:50
min). Initial results of the widget has been very
impressive, with high exhibitor adoption rate. Check out
these websites for some of the IFT 2012 exhibitors
promoting the show using the widget:
Log 5,
Farbest and
Safefood 360.
What are you working on this
spring? Is there anything a2z can do for you? Let me
know if there is something you’d like to see next month
or in one of our blog posts.
Regards,
Rajiv (@rajivj)
CEO and President
a2z, Inc. |
|
|
|
|
|
|
|
|
Bill McGlade of
The International
Sign Association (ISA) says, “a2z has made my life easier.” ISA
implemented the a2z system in 2011 and reaped the benefits
almost immediately. McGlade's team reduced invoicing time by 96% while
saving 19 hours in contract management time. The International
Sign Expo was named to EXPO Magazine's list of 25 fastest
growing shows.
