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 NEWSLETTER

DECEMBER 2011  

In this issue

News and Events
Best Practices
Case Study
Tweet Chat

Tweet to win!

Tweet about us or our booth at Expo! Expo! next week using the #a2zFan hash tag. We will randomly select four (4) winners to win a $25 gift card.

Follow us

a2z is proud and happy
to welcome the following clients on board, and we look forward to helping them with their events.


We are excited to debut our attendee acquisition widget at Expo! Expo! in booth #613. This feature is an innovative way to help attract more attendees to your event and build your audience. If you are not attending Expo! Expo! and would like to see a demo then please e-mail me.

I would also like to share that we have launched a blog for the a2z team to use to share their expertise on the events industry as well as marketing, IT, business, leadership and other exciting topics we hope you find useful. Check it out here.

Regards,
Rajiv
(
@rajivj)

CEO and President
a2z, Inc.

  NEWS AND EVENTS

a2z is very happy to welcome Angela Carr as our new Vice President of Professional Services. Her experience and understanding of clients’ needs will benefit both clients and the a2z team greatly.

Check out our press release here.

a2z will be at the following upcoming events:
  1. a2z User Group
    December 5, 2011
    Las Vegas Hilton
    Las Vegas, NV
RSVP
  1. IAEE’s Expo! Expo!
    December 6-8, 2011
    Booth #613
    Las Vegas, NV
Come by our booth … you could win a cool pair of shoes!
You can also find full details about a2z news and events by clicking here.

BEST PRACTICES

We will occasionally share with you things we see our clients doing that really add value to their event.

The Northwest Foodservice Show built a tips page for attendees on searching and building an expo plan. A simple content page with screen shots can really make a difference.

United Fresh 2012 helped clarify the online booth reservation process to returning and new exhibitors with 2 buttons to make reserving space online for their next event easy and fast.

 CASE STUDY

National Trade Productions (NTP) is a full-service tradeshow and event management company, managing eight to twelve events per year ranging in size from 80 to 800 exhibitors. They needed to overhaul their systems to streamline operations and maximize revenue for its clients. They upgraded and modernized their systems, and are pleased with results. They have saved time, increased efficiency and boosted gross profits 10-15%. Read the complete case study here.

 TWEET CHAT

Our last #a2zusergroup Tweet Chat (November) was very spirited and fun! We discussed attendee acquisition strategies and had a lot of great ideas shared. The group discussed using social media as a part of promotion, but realizing it is not the silver bullet to getting folks signed up, but a good relationship builder. Another key idea shared was how, “small is the new big,” meaning exclusivity is critical for VIPs and returning or regular attendees. The chat also covered involvement of speakers and exhibitors in event promotion and the importance of their role.

Review the full chat or archives of our other chats on our Tweet Chat page.

Our next Tweet Chat will be held after Expo! Expo! on December 14, 2011, at 12:30 p.m. ET. We will be discussing exhibitor communications.


 

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