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Dear Reader
I am really excited to share the news that a2z was named to
the
2011 Inc. 500|5000 List. Being
recognized as one the fastest growing privately held companies in
U.S. for the sixth year in a row is deeply humbling. I would like to
thank our clients, partners, and the rest of the industry for
supporting a2z. Most of all, I would like to thank the entire a2z team. Their efforts, dedication, and belief in our business objectives have played a key role in the company’s continued growth.
We continue to press forward with the planning of our
upcoming
User Group meeting in Dallas and a special client workshop in August. If you have any news or ideas you’d like to share with me,
I’d love to hear it.
Regards,
Rajiv (@rajivj)
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a2z's
Quarterly Exposition
Industry Analysis is hot off the
presses. This report considers data through Q2
of the calendar year 2012. The analysis reflects
overall industry performance, a breakdown of
vertical market performance and sales pacing of
the last six months, and forecast for the next
six. The analysis is based on aggregate event
data from the hundreds of shows managed on a2z's
platform, paired in cooperation with Center for
Exhibition Industry Research (CEIR) vertical
classifications.
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Q2
levels ahead of both 2009 (base
comparison year) and 2011 levels.
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Industry
Sectors are all close to, or
slightly ahead of both Q2 2009
levels as well as last year. Heavy
machinery is an exception at 143% of
2009 levels and 16% ahead of last
year. Transportation is 127% of 2009
levels, and 26% ahead of last year.
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Industry
Pacing trends show the past six
months NSF sold trended ahead over
last year by 4%.
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a2z Client User Group
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a2z Client Workshop: Floorplan
Management
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a2z Client User Group |
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Hyatt Regency Dallas
300 Reunion Boulevard,
Dallas, TX
75207
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American College of
Cardiology -
IT Training Room
2400 N Street NW
Washington, DC 20037
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Orlando, FL
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9:00 a.m. – 4:30 p.m.
August
10, 2012 |
9:00 a.m. – 4:00 p.m.
August 16, 2012 |
December 3 |
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a2z was proud to see our clients - Automotive
Aftermarket Industry Association, Motor
and Equipment Manufacturers Association, and
William T. Glasgow - recognized for AAPEX
2011 with a bronze award under the Best
Marketing Campaign category at the
inaugural E.X.C.I.T.E awards in June.
The a2z team is
currently finalizing plans for our new base
a2z platform, Version 12. Set to roll out in
August, you can be sure that ample client
communication is forthcoming. Additionally, the
latest version of our native mobile apps has
video capability and a walking map. Contact
your project manager or your account manager for
more information.
a2z is proud and
delighted to welcome the following clients on
board:
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| You might not be aware of this, but
a2z takes marketing YOUR online tools very seriously. In fact,
for many of our products, we actually offer marketing campaigns
and support as part of the package. We’ve lived and learned from
the “if you build it, they will come” mentality. You have to
make exhibitors aware of the amazing opportunities they have to
showcase their presence at your show before the actual event.
Marketing does work.
a2z and The
Institute of Food Technologists (IFT)
tried this mantra recently with great success.
IFT launched the
ChirpE attendee
acquisition widget
for the
2012 IFT Annual Meeting + Food Expo in early March, about four months before the
event.
A targeted email marketing
campaign resulted in more than a 100 exhibitors
using the plug-and-play widget actively to promote their
participation at the event, thus boosting the event's
overall online visibility and reach.
Click here
to read our recent blog post with details on IFT's
results from the widget.
In addition to
what a2z provides, we often see our clients
do some really great marketing campaigns as
well. For example, PSMJ is marketing
the
attendee acquisition widget
with
a “signed” email to their exhibitors.
National
Electrical Contractors Association
(NECA) authored
blog posts to help their
attendees get the most from their event
management tools. See how they promoted the
advantages of creating an
Expo Plan.
Cosmoprof North America is offering attendees
a chance to win an
iPad when they log in and schedule meetings with
exhibitors. |
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ASAE
Annual
Dallas, TX,
Booth 526
August 11-14 |
SISO Executive
Conference
Chicago, IL
August 13-15 |
a2z Client User Group
Orlando, FL
December 3 |
Expo! Expo!
Orlando, FL
December 5 |
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