It has been a busy few months for the team. Many of our project managers have been on-site with clients for booth sales. We held our user group meetings in Chicago and DC. We have also had many other great meetings with clients, and I enjoyed my interactions in all of them. Your feedback is invaluable to me and the rest of the a2z team.

Regards, Rajiv (@rajivj) CEO and President a2z, Inc.

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This month we would like to recognize our client, National Association of Independent Schools (NAIS), for their clean, detailed, concise exhibitor online reservation website.

As you can see on this page, they have laid out all the information that exhibitors will need to know to book space and have a productive experience at the conference.

Note that NAIS has variable exhibit pricing for premium booths, depending on the location of the booth and known traffic patterns.

Take a look at their login instructions and the language they have put in place. It makes it very easy for exhibitors to understand the process.

Feel free to also take a look at some of the insight we have gleaned from our clients and the industry on the whole in terms of what's working.

• Why hashtags matter in healthcare
• Details make the difference
• Creating a passionate work culture
• Event social media best practices
• Attendee perspective: best exhibiting practices

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• Build vs. Buy
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• 5 key ingredients of SEO, and some refresher tips
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• I am proud to be a L.U.R.P.
  Fact #1: I don’t like talking to sales people. Fact #2: I am a sales person.
   
• All Exhibit Space is Not Equal”
  There is a relatively new buzz word creeping up around show management forums and conferences – variable pricing for exhibits.  
• Listening
  Last week’s user group meeting was great. We had people from our leadership, professional services, tech and marketing teams all eager to interact with and hear from our clients.
   
• Why your B2B event needs email marketing
  There are any number of compelling reasons why email should continue to be a cornerstone of your B2B event marketing strategy.
   
• If you can think of it, you can track it
  So many times our clients need to ask or track ‘just one more piece of information’ about their exhibitors. We see this done all the time in the using Custom Exhibitor Fields.

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