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a2z, Inc. - Event Management and Marketing Software That Works
 NEWSLETTER

OCTOBER 2012

In this issue

a2z's Quarterly Index
Highlights
Blog Articles
Upcoming Events

a2z would like display professional pictures from your trade shows at our new office space. To participate, please email digital copy or copies to acarr@a2zinc.net.

Your name will automatically be entered in a raffle to win a $25 Starbucks gift card!

Dear Reader,

a2z has always been a strong proponent of adapting quickly to innovations in the technology space. Recently, an a2z project manager, Donna Munsie, shared this experience she had at a clientís show which underscores the importance of engaging end users with cutting-edge technology solutions.

To help expedite the booth reservation process, Donna made an impromptu decision to pull out her iPad and hand it to each prospect to explore the floor plan before reserving their booth. This immediately caught the attention of the visiting exhibitors and they loved it! To help exhibitors who were too busy to make it to the sales office, Donna took the iPad to their booth and used it to reserve their space for the next year. A win-win situation for all parties concerned.

At a2z, we relish opportunities to help clients discover the full capabilities of the resources available to them. If you have an inspiring or entertaining technology experience you'd like to share with us, I look forward to hearing from you.
Regards,
Rajiv
(
@rajivj)

a2z's Quarterly Index and Industry Analysis

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a2zís Quarterly Exposition Industry Analysis is back with important news regarding the current state of the industry. This report considers data through Q3 of the calendar year 2012 and includes overall industry performance, a breakdown of vertical market performance, sales pacing of the last six and the next six months. The information is based on aggregate event data from the hundreds of shows managed on a2zís platform.

  • NSF in Q3 of 2012 is down by about 5% from Q3 of 2011

  • Unfortunately, NSF is expected to fall in Q4 as well

  • Industrial/Heavy Machinery, Finished Business Outputs, and Energy and Food are sectors with strong performance despite the overall industry numbers

  • Silver lining is that we are expecting upward trends for Q1 of 2013

To find out more, read this article by Rachel Wimberly, President and Editor-in-Chief of Trade Show News Network (TSNN).

Highlights

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Institute of Food Technologists (IFT) in top 3 for Event Technology's Award Category

We would also like to congratulate IFT the for making it into the top 3 for Event Technologyís Best Use of Technology to Build Event Attendance award with ChirpE Attendee Acquisition Widget (AAW). The winner will be announced in November at the Event Technology Awards event in New York.

USITT's smart promotion of the ChirpE Attendee Acquisition Widget

USITT launched an entry page on their website to get their exhibitors started on using the widget to promote their event participation and to acquire meaningful pre-show leads.

While on the subject of AAW, this month we crossed 1.5 million unique views for the attendee acquisition widgets! We would like to take this opportunity to thank our clients for helping us reach this significant milestone.

American College of Emergency Physicians (ACEP) experiences success with ChirpE native mobile apps

a2z's clients continue to experience significant success with the marketing support provided with the ChirpE Mobile platform. Earlier this month, 45% of the 6000 people attending the ACEP 2012 Scientific Assembly downloaded the native iOS and Android apps as a result of the email campaign implemented by a2z.

The success of the apps comes hot on the heels of the recent ChirpE 4.0 release of a2z's native and web-based mobile apps.

a2z welcomes Access Intelligence

We are thrilled to welcome Access Intelligence as a client, and look forward to helping them achieve their business goals.

  Blog Articles

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Is your event easy
to do business with?

Have you truly reduced all of the friction involved in doing business with you?

Do you know
what's new?

Kristi Chicki, Senior Project Manager at a2z, lists learning tools and resources available to clients.

Do you have a multi-screen,
multi-device strategy for your event?

Google recently published results from research on media consumption on digital screens.

Digital promotions to event
attendees and exhibitors

Pre-show promotion and online distribution of information is critical to every eventís success. Here are some tips and examples.

Exhibit Sales and
Online Contract Module

a2z's Exhibit Sales and Online Contract Module  has been designed to accommodate a variety of business processes.

5 tips to being
a successful exhibitor

How do you ensure you are a successful exhibitor? While you are in the planning process, ask yourself these questions.

  Upcoming Events

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TSNN T-awards
November 2-4
Louisville, KY

a2z Client User Group
December 3
Orlando, FL
RSVP

Expo! Expo! Booth #807
December 5
Orlando, FL

 
 

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