April is here and weather is
warming up (after a relatively mild winter). I just
returned from SISO CEO Summit and enjoyed many
insightful sessions. One that I liked particularly was “Winning
exhibition strategies to 2015 and beyond”
from Denzil Rankine of AMR International. Denzil shared
B2B media spend in US, including projections for 2015.
According to Denzil, “[in mature markets] As shows lose
share of spend to online, an increased digital presence
will provide organisers with a stronger positioning in
the marketing budget”.
We have also rolled out attendee acquisition widget to
several clients. You can watch video at
min). Initial results of the widget has been very
impressive, with high exhibitor adoption rate. Check out
these websites for some of the IFT 2012 exhibitors
promoting the show using the widget:
What are you working on this
spring? Is there anything a2z can do for you? Let me
know if there is something you’d like to see next month
or in one of our blog posts.
CEO and President