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a2z is proud and happy
to welcome the following clients on board, and we
look forward
to helping
them with their events. |
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The new year always starts off with
a flurry of activity. Between follow up from Expo! Expo!,
launching the ChirpE attendee acquisition widget, launching a
blog, meeting with clients and planning our 2012 activities …
it’s been a busy time for us.
But I’d really love to hear from you. If you could let me know how we are doing (on any social media platforms or via
email), I’d like to be sure I am getting the full and clear picture from everyone. You can also always feel free to let the
marketing team know if there is something that you are particularly pleased about.You could turn into the next case study.
In any event, I hope you are continuing to find this useful. I, for one, am enjoying the return notes I am getting from you. You all have a powerful voice that I value. I hope 2012 is off to a roaring start for you as well.
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Regards,
Rajiv
(@rajivj)
CEO and President
a2z, Inc. |
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a2z is very pleased to welcome our new VP of Sales, John Woodstock. With nearly 2 decades of event experience, his experience and leadership will do great things for the a2z sales team. See our press release
here.
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On our
blog we recently posted some great ideas for
engaging with your audiences via social media. Here we are going to focus on one
of the first things you need to attempt as you build on your social media plan:
Getting Followers
- There is no particular number of
followers that is deemed critical mass for social media following. Don’t spend
too much time trying to figure out how many followers you should have, but set a
number relative to what you consider success and work towards it. The beauty of
social media is that it travels very quickly once you have an audience that will
act as your cheerleaders. So, how do you get those cheerleaders?
- It is best to start your efforts at your current year’s show and
advertise the channels using various methods – print ads, graphical displays, in
the post show communications, etc.
- Search for your potential fans (member companies, vendors, etc)
and follow them. Join their groups and post something. Try not to make it too
promotional in nature, but real, helpful content.
- Use Twitter® to monitor hashtags relevant to your industry.
Identify frequent tweeters. Follow them; they will probably follow you back.
Look at their followers and do the same.
- You’ve identified the social “players” in your industry. Look them
up on Facebook®.
- Invite them to join your group on LinkedIn®.
- Tweet items relevant to your industry and use the hashtags you
discovered in the previous bullet. This will draw attention to YOU as a relevant
player.
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The January Tweet chat covered some great points on
sponsorship sales. Folks talked about the differences between branding
(lanyards) and custom sponsorships, the importance of the personal relationship,
pricing levels and more. If you’re looking for some creative ideas, you may want
to check it out. See our
Tweet Chat page for more info and archives of all of our chats. |
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We have added some interesting
articles for you on our blog recently.
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| Attendee Acquisition
Roundtable |
SISO Executive Conference |
March 15, 2012
Washington, DC |
March
25-28, 2012
San Diego, CA |
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ASAE's Springtime Expo |
Exhibition and Convention Executives Forum |
May 3, 2012
Walter E. Washington Convention Center
Washington, DC |
May 30, 2012
Washington, DC |
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a2z User Group
Chicago |
a2z User Group DC |
May 10, 2012
Location TBD
Chicago, IL |
May 24, 2012
Location TBD
Washington, DC |
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