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Hugger Event Management Finds Stamp of Creditability with a2z tools
The a2z solution was critical to the whole marketing mix to develop the vision in order to get exhibitors to participate and to convince attendees to get in the car and come and see us. a2z gave our tradeshow a stamp of credibility.
- Ted Hugger, Hugger Event Management, LLC
The Challenge
In the effort to position and promote their first show launch—Sawmill, Woodlot, Logging Expo (Sawlex)—management sought a proven, feature-rich software capable of complementing the polished image established by the company’s sales and marketing collateral.
Our Solution — a2zShow
Hugger Event Management, LLC recognized the value of the a2z software to administer and market their brand to exhibitors and attendees. Mr. Hugger’s small staff appreciated the streamlined, real-time administration of floor plan, exhibitor management, and sales and financial tools. Exhibitors discovered a simple and smooth booth selection process. Attendees were presented with a consistent, branded message which integrated seamlessly with the show’s Web site and other marketing materials. A large budget item for a small show with limited resources, a2z was implemented to automate operational tasks and provide a sophisticated user interface.
The Benefits
- Accounting Automation - Controlled and tracked important accounting requirements.
- Enhanced Administration Functionality - Addressed many time-consuming administrative tasks resulting in an effective small show team handling complex system assignments.
- Lightning Fast Roll Out - Once the decision had been made to move forward, Sawlex staff was able to integrate the a2z tools with their website and launch the site within two weeks.
- Proven Solution - With show management’s confidence in reliable enterprise software, attention was shifted to other more important headaches, like locating a fifth, three-phase generator 12 hours before opening, and finding someone to drive the forklift when the operator was a no-show.
- Seamless Integration - a2z access to the attendee information and marketing information on the show website gives exhibitors and attendees the perception that they are working with one solution.
- Sophisticated Market Image - Complemented marketing materials to provide a consistent polished brand.