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ChirpE
Winner of TSE 2009 Innovation Award
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Trade Show Executive Magazine, June 09 issue
 ChirpE Brings Website,
Social Media to Show Floor
The introduction of ChirpE by a2z, Inc. ties show organizers closer to the social media services used by attendees and clears away any lingering obstacles to the use of mobile phones to access show information. The new application earned a2z a Trade Show Executive 2009 Innovation Award.
The mobile application was designed specifically for use in a trade show environment and, equally important, is user-friendly. It also operates on all major smartphone brands.
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ChirpE is a mobile application, designed specifically for event attendees, that leverages the power of eMarketing and networking to offer additional revenue generation opportunities for show organizers and exhibitors.
ChirpE is available in two editions - basic and premium. Request a demo to learn which version best meets your event needs.
Benefits
- Delivers the Power of eMarketing and networking on a mobile application for attendees
- Additional revenue generation opportunities for show organizers and exhibitors
- Capture new attendees through viral marketing
- Keep attendees engaged with industry and event updates
- One more step towards greener, environment-friendly events
Features
- Search for products, exhibitors and sessions
- Add exhibitors and sessions as favorites and create personalized agendas
- Access real-time floor plan from mobile devices
- Keep up with industry and event happenings by leveraging the social “buzz” features
- Easy to use, directly linked to main event website in real-time
- Seamless integration with facebook®, LinkedIn® and Twitter®
- Works on all major smart phones, no download or settings required
Frequently Asked Questions
Q. What revenue streams does ChirpE offer to event managers?
A. ChirpE allows expo and conference managers to offer their attendees a mobile platform for accessing event information on the web, strengthen social communities and continuously share information about an industry or event. This valuable access to attendees offers exhibitors one more way to capture, engage and educate their target audience about their brand, products and special offerings. Event managers can realize additional revenue streams by offering sponsorship opportunities to their exhibitors and partners on this platform. Banner ads can also be offered on ChirpE and on notification emails.
Q. How do attendees use ChirpE?
A. Attendees use ChirpE to replace bulky exhibitor guide and cumbersome printouts with the smartphone that is already in their pocket. They can maximize their time at the show by staying updated on event happenings. Among other things, ChirpE allows them to:
- access exhibitor & session info (including products & specials)
- create an itinerary based on this info
- receive updates on event buzz and schedule changes
- e-mail exhibitors directly and access their Web sites
Q. What is a buzz in ChirpE?
A. A buzz is a text message posted on a ChirpE channel by a designated Community Reporter or Authorized User. A buzz message may contain:
- Information on key happenings
- Important reminders
- Venue or room change updates
- Attendee comments and suggestions on sessions to attend and booths to visit
- Updates on raffles, auctions and other special events
- Announcements about show specials and booth giveaways
- Recognition for sponsors and partners
Q. Who can read buzz messages?
ChirpE allows two types of channels to two different audiences:
- Public channels: Messages posted on public channels are visible to all ChirpE users
- Private channels: Messages posted on private channels are visible only to the designated Community Reporters with “post” access for that channel.
Q. Who can post buzz messages?
A. The show manager decides who should have the access to post buzz messages. In ChirpE, these authorized users are called “Community Reporters”. Community Reporters may include:
- Event staff
- Industry reporters
- Designated buyers and attendees
"ChirpE is the first social media application that delivers the power of eMarketing and networking on a mobile device that benefits both show management, exhibitors and attendees. No surprise that a2z, Inc. is the first supplier to launch an innovation of this magnitude for the events and exhibitions industry."
- Stephen Nold, CEO, Advon Technologies