Easy-To-Use ChirpE Mobile App Delivers Immediate Feedback to VIBE Organizers
The VIBE (Very Important Beverage Executives) Conference brings together buyers and decisions-makers from national restaurants, hotel chains, cruise lines and food service contractors with the crème de la crème of alcoholic and non-alcoholic beverage suppliers. In addition to helping attendees navigate the conference more easily, the ChirpE mobile app from a2z helped the organizers of VIBE collect valuable feedback that is critical for keeping their event relevant and competitive.
Looking For An App With Benefits
There is plenty for buyers to do at the VIBE conference. In addition to the many opportunities to sample beverages from a variety of sponsors, including Anheuser Busch, Red Bull, E & J Gallo, and Jose Cuervo, the agenda is packed with educational sessions, networking, breakfasts, keynotes, and, of course, cocktail parties. The event team from Questex Media, the owners of VIBE, looked for an easy-to-use mobile app that could also collect valuable data from event attendees.
More Than A Navigation Tool
Having used ChirpE at other Questex events, VIBE conference managers selected it for their 2016 event as well. The native app featured a number of smart planning and networking options for attendees, including the conference schedule, a personal agenda builder, speaker directory, and an event notifications section. ChirpE integrated with Survey Monkey, a leading third-party research platform, and connected to a Q&A portal that allowed audience members ask questions using the app. In addition, a2z provided extensive promotional materials and end-user support to facilitate the rollout to attendees.
First Comes Usability
To make the app valuable for data collection, organizers first needed attendees to use it. Reports on app usage revealed that attendees at the VIBE conference consulted the schedule almost 20,000 times, made nearly 1,280 additions to the agenda builder, looked at speaker bios 379 times, and viewed schedule changes and event updates 380 times. Post-event survey results also indicated that 97 percent of users surveyed easily navigated the app, 92 percent were satisfied with the app, and 86 percent reported that they felt more efficient using the app.
More Data, Better VIBEs
The Q&A capabilities of the ChirpE app were so popular with buyers, according to Osborne, that they will be a focal point for the 2017 conference. “Going forward, we will be using this feature for more sessions. It was a big hit and got the audience engaged in a different way. Not everyone feels comfortable asking questions in front of a group,” Osborne says. The survey responses and QA data were discussed in a post-show advisory board meeting and the event director will use that information to make programming changes to the 2017 conference.