a2z's Audience Engagement Services for ADA and IAEE Win Accolades from 2016 Internet Advertising Awards Judges
FOR IMMEDIATE RELEASE: 03/29/2016
a2z, Inc. announces that its audience engagement solutions and services for the American Dental Association (ADA) and the International Association of Exhibitions and Events (IAEE) have been recognized as the Best of Industry winners in the 2016 Internet Advertising Competition.
The a2z-powered social photo booth which engaged and entertained attendees at ADA 2015, has been adjudged as the Best Social Network Interactive Application. The photos shared by attendees at the event were posted on ADA's channels on leading social media in real-time, significantly extending the association's brand visibility online, both during and after the show. 18,889 fans liked, shared and commented on the photos from the photo booth, generating 1,604,050 impressions and reaching 659,329 people on Facebook.
a2z's audience engagement campaign, designed to educate IAEE's Expo! Expo! 2015 attendees and exhibitors on the a2z-powered ConnectTM matchmaking and networking technology solution, has won in the Best Events Email Campaign category. These emails, designed and served by a2z's digital media marketing department on behalf of the show organizers, provided quick tips, timely reminders and helpful links to the participants. The campaign played an important role in educating the event participants on the importance of planning and networking ahead of the event, as is evidenced by the fact that 95% of registered attendees included exhibitors in their personalized plans and exhibitors with enhanced listings garnered an average of 9 qualified pre-show leads.
In addition, a2z's monthly newsletters have won the 2016 IAC Awards in the Events Industry and Technology categories.
The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award winning Internet advertising. The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.