FOR IMMEDIATE RELEASE
October 23, 2001
Manager of Marketing and PR
a2z Featured in Latest Dot-Com Review
ConventionSouth recently published an article about how the toughest dot-coms made it through the bust, entitled: "No Turning Off the Power of the Dot-Coms." It talks about how technology is being used in the convention and meeting planning industry today, and why these tools and services are here to stay.
The return on investment benefit of online tools is phenomenal. According to the article, a typical large organization can save over $100,000 in the first year alone. By the second year, savings can actually double and triple the ROI for associations and corporate meeting planners.
"Savings are achieved by cutting between 30 and 70 percent off average operational costs—meaning less money is spent on mailing, faxing and telephone calls. Additionally, this process eliminates data reentry tasks and reduces the time required to build a website for meeting registration.
But large corporations aren't the only ones that can experience significant cost savings from using online planning tools. Rajiv Jain, president of a2z Inc., an international developer of online trade shows and conferences for associations and independent show organizers, based in Columbia, Md., pointed out that one of his smallest clients, the Georgia-based International Development Research Council (IDRC), has benefited substantially from the use of online tools. "IDRC has the smallest show of any of our clients—there are only about 50 to 75 exhibitors," he said. "Angel Fortenberry, who manages trade shows for IDRC, had to plan for the association to go from one show to two shows per year without hiring more staff or using more funds. By using the a2z product a2zShow, she was able to save time, and she was able to fund the online application by redirecting 90 percent of her printing budget, along with a portion of her postage, long-distance phone and fax budgets."
Read full article . . .