FOR IMMEDIATE RELEASE
December 27, 2001
Manager of Marketing and PR
a2z's Senior VP of Marketing and Veteran Speaker
to Lead Exhibitor Education Session for Springtime in the Park
Michael Hatch, Senior Vice President of Marketing for a2z, will be leading an exhibitor education session for GWSAE's 2002 Springtime in the Park® trade show. Hatch has over 20 years of trade show exhibit and marketing experience, and has led many exhibitor education sessions as part of his previous exhibit business.
The program title is "Increasing Your Trade Show Success Through Pre- and Post-Show Promotion", and the session will be held on Tuesday, June 11 from 3pm-4:30pm at the Marriott Wardman Park Hotel.
The session is exclusively for GWSAE exhibitors and business partners. It gives exhibitors an opportunity to learn alongside their colleagues, prior to the craziness of the show floor.
"How do some exhibitors always seem to generate lots more traffic to their booths? Is it luck? Is it a HOT product or a new destination? Consider the following: According to recent surveys by the Center for Exhibition Industry Research (CEIR), 60% to 80% of exhibitors (even veterans) make the same critical trade show marketing mistakes, show-after-show! In this presentation you will learn the secrets of how the best, most successful exhibitors attract more visitors - more "qualified" buyers - and turn them into high-quality leads and sales at every show. Learn how to out-perform the competition before, during and after every show…even on a shoestring budget. These are trade show marketing techniques you will use for years to come!"
Website for Springtime: