a2z Newsletter (April 2014)

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Dear Reader:

Thanks & Regards,
Rajiv (

In this issue:
  Client Success
  News & Articles
a2z User Group
Industry Events
  New Clients
Client Success

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HIMSS Uses a2z Exposition Management Solution to Help Exhibitors Book More Space More Easily in Less Time
“With a2z’s Online Exhibits Contract Management technology, our booth selection process improved not only on-site but throughout the year. It’s more user-friendly, offers more features, is better visually, and is quicker and easier both for the exhibitors and for us.”

- HIMSS Director of Exhibits and Meeting Services

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a2z and National Automobile Dealers Association win the 2104 IAC Award for the Best Event Mobile App
The IAC Awards are administered by the Web Marketing Association (WMA), which was founded in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web.

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National Safety Council's a2z-powered ChirpE Attendee Acquisition Widget Wins Expo's Digital Excellence Award
Expo's Digital Excellence Awards recognizes the most outstanding digital initiatives in the event and trade show industry. NSC's ChirpE products made it to the finalists list in two additional categories at the awards: Best Use of a Mobile App for a Tradeshow and Best Onsite Engagement with an App.

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Updates, News & Articles

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Are You Ready For An Exciting #ChirpE Experience At ASAE’s #STexpo?
We are delighted to share that for the second year in a row, a2z is partnering with ASAE to bring the ChirpE Photo Booth experience to ASAE members and event attendees.

3 Creative Conference Ideas You May Not Have Tried Yet
Creative conference ideas that will make you think outside the box, and help make your conference more fun, engaging, and spark rave reviews!

Tips and Tricks: Markings vs. Non-Exhibiting Space (NES)
This article is part of a collection called Tips and Tricks – little bits of information for new (or seasoned) users to maximize the a2z experience.

Put The Power Of Digital Promotion Behind Your Mobile App
We analyzed how a2z-powered ChirpE mobile apps performed when promoted actively compared to when not promoted through a proactive a2z-powered marketing campaign.

Online Brochures Offer Additional Marketing Power To Event Sales Teams
A well-designed brochure makes the sponsorship opportunities easily discernible and can significantly decrease your sales efforts and boost sponsorship sales.

Cutting Through Distractions To Gain Mind Share
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”?

Multi-sensory Event Experience
Retailers were quick to understand the implications and absorb the lessons. Smart event planners are also focusing on providing multi-sensory experiences to keep the event participants engaged and entertained.

Twitter For Growing Brands
Useful tips from a live-stream event on the theme "Ignite Marketing Success on Twitter", hosted by @TwitterSmallBiz and @HootSuit.

a2z User Group Meetings

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a2z User Group Meetings | Washington, DC & Chicago | June 2014
Learn more about our solutions and network with your peers through the day, including during the Happy Hour. Open to all a2z clients, seats are limited. Save yours now!
Industry Events

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Rising Star Awards | ExpoNext Conference | 27 June 2014
Deadline for nominations is 25 April 2014. The award honors movers and shakers aged 30 and under who have had a major impact in their field.

ASAE Springtime Expo | 15 May 2014
Whether you are just starting out in the meetings industry, an established meeting professional, or your role occasionally involves meeting planning, the 2014 Springtime Expo is the place for you!

ECEF 2014 I 28 May 2014
For one day each year, ECEF gathers the leaders of the exhibition and convention industry to explore new ways to increase revenue and keep events relevant.

a2z Welcomes New Clients

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