June 2017
a2z's Monthly Newsletter for Eventprofs
Every month, with this newsletter, we strive to bring you the latest updates from the events industry as well as best practices from members of the a2z user group. We hope you find it a useful resource and a meaningful addition to your professional life. Thank you for tuning in!
New Sponsorship Gallery
Exhibitions Day
Eventprofs across the globe came together to reinforce the economic value of face-to-face events.
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New Partnership
The Association of Government Accountants partners with a2z to offer ChirpE Premium mobile app to its chapters.
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About ChirpE
The award-winning ChirpE native mobile app engages audiences with interative, easy-to-use features, before and during the event.
Tips & Resources
Human-Centric Data
a2z Innovation Insider Blog
The Attendee Journey: A Discovery Mission (Part 2)
a2z's product manager recaps lessons learnt from donning a newbie attendee's shoes and shares how organizers can apply the learnings to their own events.
TSNN Tech Corner
How Technology Can Help Introvert New Attendees
Chances are that your team will need to work extra hard to engage and motivate first-time attendees who are also introverts.
Human-Centric Data
a2z Innovation Insider Blog
Making Human Data Event Centric (Part 3)
The final article in this series explores some key techniques for analyzing your event’s micro-data to identify emerging trends.
A Big Welcome to New a2z User Group Members!
Welcome to new a2z user group members
Words of Appreciation

"Events are affected by countless measurable variables. Finally getting a firm grip on this data quickly and seeing a panoramic view of your wins and losses instills a better degree of business confidence and adaptability as you plan for the future. With [a2z's] StAR, we’re able to focus on shrinking the actual margin between attendee and exhibitor expectations – and growing our actual margin for profit."

- Tim Chambers, Event Marketing Team Lead, Pennwell  

Upcoming Industry Events
Transform USA
July 20 | Washington, DC
The conference for data, analytics and digital in events.
Exhibitions Day
SISO Leadership Conference
Aug 1-3 | Philadelphia, PA
The must-attend leadership event for the for-profit show organizer.
TSNN Awards
The 8th Annual 2017 TSNN Awards
August 21-23 | New Orleans, LA
Co-located with Connect Expo and Connect Marketplace.
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