a2z Newsletter (January 2013) | View on web

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Dear Reader:

We just got back from an invigorating time at our recent a2z User Group meeting as well as Expo! Expo! 2013 in Houston, TX. I would like to take this opportunity to thank our partners as well as the event attendees for their enthusiastic support for the ChirpE Photo Booth Scavenger Hunt. Congratulations to Tracy Garcia on winning a $500 gift card in the Scavenger Hunt raffle, and to the ten winners of the a2z Tech Gadget Giveaway at Expo! Expo! 2013.

IAEE's annual event may be over, but the fun continues. We look forward to announcing the winner of the ChirpE Photo Booth iPad mini contest on our social media next week!

The a2z team joins me in wishing you a very Happy New Year, and tremendous success in achieving your goals in 2014.

Thanks & Regards,
Rajiv (@rajivj)

In this issue:

Client Success  
News & Updates
Top 5 Articles in 2013
New Articles

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Case Study: Digital Technology At The Speed Of Nurses
The annual conference of the Wound, Ostomy and Continence Nurses™ (WOCN®) Society brings together about 1,400 healthcare professionals and 1,000 exhibitors every year. Attendees gather for continuing education and networking, as well as to expand the practice of WOC nursing and create awareness around the issues affecting patient and caregiver populations. The nurses’ dependence on more traditional ways of learning and engaging was preventing the organization from taking advantage of digital and mobile innovation. They looked to a2z for a solution.

a2z’s modular design and à la carte features list allowed WOCN planners to phase in technology gradually over a two-year period.

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ACEP Scientific Assembly 2013 Exhibitors Are Early Adopters of Attendee Acquisition Widget
ACEP exhibitors were quick to adopt this new widget with over 17% of their exhibitors placing the widget on their websites. The plug-and-play widget garnered a total of 188,015 views of the Attendee Acquisition Widget across exhibitors’ websites.


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Attendees savor a ChirpElicious time at Expo! Expo! 2013
We would like to extend our appreciation to the many Expo! Expo! attendees who participated in our ChirpE Photo Booth Scavenger hunt and shared their ChirpE Photos with friends and family on popular social media sites like Facebook, Twitter and Pinterest.

Your Attendees Will Love This Supersized Event Experience
When a giant iPad-like multitouch screen is combined with a2z’s user-friendly ChirpE Kiosk interface, it's bound to enchant attendees on the lookout for solutions that deliver superior functionality with unmatched flair.

a2z Launches New Pinterest Boards In Conjunction With Expo! Expo!
Re-live the fun-filled moments at Expo! Expo!  2013 in Houston, TX by browsing through our new Pinterest Boards. Check out all the photos from the ChirpE Scavenger Hunt as well as updates from various memorable events on and off the show floor.


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The Four Cornerstones Of Successful Infographics: Strategy, Content, Presentation and Distribution (Part 1)
An infographic presents a complex set of data through a well-organized, aesthetically-pleasing visualization. Simplifying complex information to create a lasting impact is not a task to be undertaken lightly.

Do You Keep Up With What’s New?
a2z releases updates to our software system about once a quarter. We send communications to our users when new features are rolled out, so be sure to read these updates and see if anything applies to you.

Creative Use of Twitter Hashtag for Conferences
Over the years, people have gotten very creative in how hashtags are used. This article shares a few examples of how you might use them to engage and provide significant value to those attending conference sessions at your event.

CTIA 2013 sees outstanding results from the Attendee Acquisition Widget
CTIA – The Wireless Association offered their exhibitors the opportunity to promote their CTIA 2013 participation with the use of the a2z powered ChirpE Attendee Acquisition Widget and received exceptional traffic to their website as a result.

Top 5 Digital Advertising Trends to Watch
With a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends. We reviewed the most important studies released recently to create this list of the top five digital advertising trends all savvy marketers should stay focused on.


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Buzz Notifications In ChirpE Native Mobile Apps Offer Increased Attendee Engagement
The ChirpE Native Mobile Apps offer event participants access to event information while on the go. Attendees can access exhibitor, session, and special event information, and much more, at any moment. An additional mobile app tool offered to event organizers is the Buzz feature which allows show managers to push notifications to attendees’ mobile phones.

If you work in Excel, chances are you’ve heard someone say, “Do you know how to use the VLOOKUP function?” This function is one of the most powerful tools that you will use frequently once you take the time to learn it.

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