Events industry on-the-go: launching ChirpE, a mobile solution for exhibitors and attendees

a2z, Inc. announces the release of ChirpE, a comprehensive mobile solution that enables events industry stakeholders to find valuable show information when and where they want it. The product will be demonstrated live at a2z, Inc.’s booth #943 during IAEE Expo! Expo! on December 10th, 2008 in Miami, Florida.

ChirpE is in-step with social trends and technology that increasingly consists of mobile internet browsing, social communities, continuous information exchange, and viral marketing. The product also benefits all event industry stakeholders: attendees, exhibitors, and show organizers. And by helping save all the paper that was needed to deliver the information that ChirpE provides, it is one more step towards greener, environment-friendly events.

Rajiv Jain, CEO of a2z, Inc. said, "There are clear indications that social interaction is increasingly taking place via mobile devices, and the events industry is no exception. Today nearly 10% of all show website traffic comes from these mobile devices. Utilization of mobile devices is expected to grow significantly over the next several years. By enabling our client’s event to be more accessible to this growing user base, show organizers will be better positioned to increase their traffic, loyalty and engagement."

Stephen Nold, CEO, Advon Technologies said, said, "ChirpE is the first social media application that delivers the power of eMarketing and networking on a mobile device that benefits both show management and exhibitors. No surprise that a2z, Inc. is the first supplier to launch an innovation of this magnitude for the events and exhibitions industry."