a2zShow and Salesforce.com chosen by J. Spargo & Associates as the New Exposition Sales & Management Technology Platform

J. Spargo & Associates, a leading provider of housing, registration, lead management, exposition sales & management, and meeting logistics services for the conference and exposition industries, has chosen a2zShow and Salesforce.com to enhance it’s Exposition Sales & Management services.

“Together with Salesforce.com, a2zShow provides our Exhibit Sales & Management team with a robust solution to innovate the space sales process from prospect to invoice,” said James Spargo, Senior Vice President. “To be a leader in this industry you not only need to invest in your people, but in technology as well. An improved process gives us the potential to increase booth sales for our clients, while providing a better experience for the exhibitor.”

By using a2zShow, the exhibitor will be able to signup for booth space online, manage their virtual booth, select sponsorship packages, and much more at their convenience. Also, with its online floor plan, exhibitor search features, matchmaking capabilities and other online tools, the attendee will be able to quickly find the exhibitors that match their requirements. The entire process will improve sales between the buyer and seller which is a key goal of J. Spargo & Associates.

“J. Spargo & Associates has been a progressive leader in the industry for over 30 years, and we are excited about their decision to go with a2zShow. It gives both them and their clients a comprehensive, online, real-time solution with all the state-of-the-art technical tools and flexibility they will need over the next ten years to respond to new exhibitor and attendee requirements, and the rapidly changing event marketing and management environment overall,” said Michael Hatch, Senior Vice President, Marketing & Sales.

JS&A expects the transition to the new software to be completed by spring 2007.

a2z, Inc. offers reliable, affordable, online, real-time tools for managing and marketing conferences, exhibitions, conventions, seminars, expositions and trade shows. Its fail-safe, user-friendly event management software requires minimal technical expertise and is used by hundreds of organizations of virtually every size, scope and industry - including dozens of the Top 200 expos in the United States.

Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other CRM company in the world.

About J. Spargo & Associates, Inc.
Since 1973, J. Spargo & Associates has been a leading provider of registration, lead management, housing, exposition sales & management and meeting planning services for the tradeshow, exposition and conference industries. J. Spargo & Associates is headquartered in Fairfax, VA. For additional information, visit www.jspargo.com.

Contact: James Spargo, 703-631-6200 or jsspargo@jspargo.com