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a2z, Inc. - Event Management and Marketing Software That Works

APRIL 2012

In this issue

Quarterly Exposition Industry Analysis
Case Study
Blog Articles
a2z News
Best Practices
Upcoming Events

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Dear Reader

April is here and weather is warming up (after a relatively mild winter). I just returned from SISO CEO Summit and enjoyed many insightful sessions. One that I liked particularly was “Winning exhibition strategies to 2015 and beyond” from Denzil Rankine of AMR International. Denzil shared B2B media spend in US, including projections for 2015. According to Denzil, “[in mature markets] As shows lose share of spend to online, an increased digital presence will provide organisers with a stronger positioning in the marketing budget”.

We have also rolled out attendee acquisition widget to several clients. You can watch video at (1:50 min). Initial results of the widget has been very impressive, with high exhibitor adoption rate. Check out these websites for some of the IFT 2012 exhibitors promoting the show using the widget: Log 5, Farbest and Safefood 360.

What are you working on this spring? Is there anything a2z can do for you? Let me know if there is something you’d like to see next month or in one of our blog posts.

Rajiv (
CEO and President
a2z, Inc.

Quarterly Exposition Industry Analysis Share  Facebook Twitter More...
a2z's Quarterly Exposition Industry Analysis is hot off the presses. This analysis reports data through Q1 of calendar year 2012. This information reflects overall industry performance, a breakdown of vertical market performance and sales pacing of the last two quarters months, and looking forward the next two. The analysis is based on aggregate event data from the hundreds of shows managed on our platform, paired in cooperation with Center for Exhibition Industry Research (CEIR) vertical classifications.
Click here to view a2z's Quarterly Expossition Industry Analysis
  • Q1 levels just about at 2009 levels, and 1% ahead of 2010 Q1, which was an excellent quarter.
  • Industry Sectors are all close to, or slightly ahead of Q1 2009 levels. Heavy machinery is an exception at 150% of 2009 levels and 23% ahead of last year. Transportation is 127% of 2009 levels, and 26% ahead of last year.
  • Industry Pacing trends show past events' NSF sold for the last 6 months trended ahead over last year by just over 6%. The next six months is flat or matching 2011 levels.

Download Report

Case Study

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Download Case StudyBill McGlade of The International Sign Association (ISA) says, “a2z has made my life easier.” ISA implemented the a2z system in 2011 and reaped the benefits almost immediately. McGlade's team reduced invoicing time by 96% while saving 19 hours in contract management time. The International Sign Expo was named to EXPO Magazine's list of 25 fastest growing shows.

To read more about how a2z “wowed” ISA, read the full case study online.

a2z News

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We are pleased to welcome three new members to a2z's Professional Services Team. Kendra Smith joins us as a Project Manager. Kendra brings with her extensive industry experience, especially in conference management. Kristen Skibbe and Felecia Madison are also welcome additions as Associate Project Managers.

a2z is proud and delighted to welcome the following clients on board, and we look forward to helping them with their events:

Archery Trade Association American Society for Microbiology HartEnergy
NRC Conference       PIOGA

a2z has moved. Technically, we switched floors. But please make a note of new Suite number (SUITE 400) for all your correspondence with us. Click here for our updated contact information.

Best Practices

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  • Justify Your Attendance
    Association for Unmanned Vehicles Systems International (AUVSI) created this useful web page to help exhibitors justify their attendance at AUVSI’s Unmanned Systems North America 2012.

  • Twitter Cheat Sheet
    HIMSS developed this HIMSS12 Twitter Cheat Sheet in aims to help attendees and the greater health IT community use Twitter in tandem with the conference.

Blog Articles

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  • The Art of Storytelling
    Storytelling really is an art form. If it was easy to do well, all books would be bestsellers, all movies would be smash successes and all products and services would be easily sold in a simple process.  
  • Physical Booth vs. Online Booth (Infographic)
    At today’s events, it is not enough to have only a physical booth at a trade show. For an exhibitor to market their company effectively they need to expand beyond the show floor, and also go wherever the attendees are going before and after the show: online.
  • Maximize your Productivity by Understanding WYSIWYG Editors
    Commonly used to publish content to the web, “What You See Is What You Get” (WYSIWYG) editors can be a great source of end-user frustration. “It looks like Word, so why doesn’t it behave like Word?” is a common question users may ask themselves and the answer is quite simple- WYSIWYG is not Word.  
  • 10 Steps To Success With The Attendee Acquisition Module
    The attendee acquisition module enables expo managers to provide a simple block of embed code for the eBooth promotion widget to exhibitors. The module includes two promotional emails which are sent out to your exhibitors. This article provides some additional tips and ideas on how to promote the widget for your event.

Upcoming Events

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a2z User Group Chicago
May 10, 2012
Hotel Monaco
Chicago, IL     
a2z User Group DC
May 24, 2012
1121 19th Street North
Arlington, VA 22209
ASAE's Springtime Expo
Booth #639
May 3, 2012
Washington, DC
Exhibition and Convention Executives Forum
May 30, 2012
Washington, DC 

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