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a2z, Inc. - Event Management and Marketing Software That Works

May 2013

In this issue

  Industry index
Client Showcase
New Clients

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Dear Reader

It is always invigorating to interact with users of a2z powered solutions at the a2z user group meetings. After some exceedingly insightful sessions in Dallas and Chicago, we now look forward to meeting many of you at the upcoming user group in Washington DC.

In other news, it is an honor to be selected to be selected as an Ernst & Young Entrepreneur Of The Year 2013 Maryland Finalist. The list of finalists is available on And equally exciting to be selected as a finalist for Best Interactive Exhibit at Expo! Expo! 2012 in EXPO's E.X.C.I.T.E Awards. We would like to congratulate Winter Fancy Food Show 2013 (Best Use of Event Technology) and Scientific Assembly 2012 (Best Use of a Mobile App) for being named finalists as well.

It is no less an honor to receive appreciation for our products and services from our clients, such as this note that an a2z user sent via email: "Thank you so much for all the help, guidance and assistance in learning a2z. We had a very successful and stress-free conference and everything worked out so well."

Thanks & Regards,
Rajiv (

a2z's Quarterly Tradeshow Industry Index

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Trade Show Industry Poised for Stronger NSF Growth alt

Trade Show Industry Poised for Stronger NSF Growth

The Index reflects a stronger-than-expected 3.1 percent quarter-over-quarter growth in net square footage in Q1 of CY 2013. This is a stronger gain than was predicted at the end Q4 of 2012.

The Index also forecasts NSF growth to come in at a significantly higher rate of 5.9 percent for Q2 of FY 2013. This is good news for the tradeshow industry, given the fact that the U.S. economy is projected to grow at a more sedate pace overall. View the complete report here.


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HIMSS Goes High Tech for 2014 Space Draw

Using iPads for the first time at the front door as people checked in was just one way things went much smoother this year, according to Elli Riley, HIMSS director of exhibits and meeting services.

Once exhibitors were in the room, they were directed to a table where, based on a point system, they were able to choose their spot for the next year and then, to make the process even more seamless using a2z, Inc.ís online contract process, they could sign and pay at nearby kiosks. Read the full story on

FDIC engages thousands of attendees and fans with ChirpE Photo Booth

The FDIC ChirpE Photo Booth at the recently concluded FDIC 2013, the world's largest firefighter training conference and exposition, proved to be a big hit with attendees and online fans alike. Nearly 1500 photos were shared on FDIC's social media sites by the photo booth visitors who had fun posing in cool props and typing witty comments to show their appreciation for the event.

With 30K attendees at the show, FDIC saw it's viral reach extend to an exponentially larger network of people on Facebook with the ChirpE Photo Booth solution. The FDIC ChirpE Photo Booth albums can be viewed here.

National Restaurant Association has partnered with Pixe LLC to launch the NRA Pixe Photo Booth solution at NRA Show 2013

Attendees at NRA Show will be able to share their event experience with NRA fans and followers by visiting the NRA Pixe Photo Booth at three locations on the show floor. Pixe LLC, a2z's sister company, will be donating $2 to the NRA Education Foundation for every photo taken at the photo booths.
The Pixe Social solution will be showcased to the hospitality and restaurant industry at the show in Pixe's Booth 6679 on the exhibits floor. Click here to read the related press release and watch an engaging video to learn more.
Client Showcase

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NAVC's Contract Confirmation Email Template

For the NAVC Conference 2014 booth space selection, the NAVC exhibits team designed an attractive contract confirmation email which provides all the basic information that exhibitor need to get started in a clutter-free and pleasing visual arrangement.

It gives ample visibility to sponsors while also driving traffic to NAVC's website, Facebook and Twitter pages.

Click here or the thumbnail on the left to view the email template.


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Engaging Content for your Next Email

engaging content

Email marketers are always looking for fresh and engaging ways to convey important content to their readers. It can be challenging to think of new ways to connect with your audience with every new email.

Successfully meeting the challenges
of social media marketing

Meet challenges of social media marketing through customers

Success on social media is driven by great content. But more than that, itís driven by a brandís most active and influential fans engaging with the content constantly and taking it viral in a very short span of time.

8 things attendees want from your event

what attendees want

From red carpet treatment to value for time and money spent, here are the eight most important things that every attendee wants from your event to get the most out of their attendance at your event.

3 things to help you
when youíre feeling stuck

 get unstuck

Every so often, we stumble upon tools from another company that are so helpful that we just have to share them.

5 ways to publicly recognize the
sponsor for your eventís mobile app

recognize your mobile app sponsor

Here are a few tips to make sure you have recognized your mobile app sponsor to provide them value for their investment.

Turn Satisfied Attendees into Influential Brand Advocates for Your Event

satisfied customers

Proactively identify the people who are most passionate about their event and provide them with opportunities to spread the word.

What is this all About?

How do you handle your About page?

Most webdesigners pause when it comes to the ĎAbout Usí page for their website.

Page Titles and SEO

Big Data - part 2

Well-planned page titles can considerably enhance a websiteís usability, as well as SEO.

Formstack - a useful tool for any website

Big Data - part 2

A great third-party tool for building simple, easy to use web forms to collect information from anyone.


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A. Fassano & Company American Staffing Association goodwill Industries International, Inc.
Swim Collective National Auto Auction Asssociation Media Edge

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