a2z Newsletter (September 2013) | Subscribe | Manage Your Subscription

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Visit ChirpE Photo Booth at TSE Gold 100Dear Reader:

Over the last few years, we have seen many determined event management teams persevere through extremely tough times, and now as the global economy shows definite signs of improvement, we are pleased to see the industry back on the growth curve. As we enter the fall season, we'd like to wish all the best to the teams whose shows are just round the corner. And a big congratulations to the H.I.M.S.S. Conference, National Automobile Dealers Association's Convention & Expo and Pack Expo for making it to BizBash's 15 Most Innovative Meetings list.

Every month, we share with you success stories and handy tips from our clients, and this edition is no different. I invite you to check out the success stories from the WOCN Society and AUVSI events, as well as the informative articles that we have recently posted on the a2z Innovation Insider blog.

If you have implemented an innovation that you would like to see featured on our blog and in this newsletter, please contact your a2z project manager to share the details.

Last but not the least, if you are attending the Trade Show Executive's Gold 100 Awards & Summit, do stop by the TSE ChirpE Photo Booth to get your photo taken and share it with your friends and family.

Rajiv (

Client Success

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"Our decision to engage with the a2z system has dramatically increased our capacity to service our members in a number of key areas. The online floorplan management system has made our space selection process run like clockwork. With NetworkNow, our members are making more meaningful connections with our buying community than ever before and the introduction of our new mobile app has improved our buyers’ productivity before, during and beyond the show days. We are now providing the tools that will help our members grow their businesses!”

- Chris Nemchek, SVP of Sales & Exhibits, Specialty Food Association

WOCN Society’s MyWOCN witnesses 74% attendee usage WOCN Society’s MyWOCN witnesses 74% attendee usage

We are equally pleased to share that MyWOCN, powered by a2z’s Networking & Lead Management platform, witnessed noteworthy usage by event participants.

74% of the registered attendees logged into their portal to search for exhibitors, connect with them and build their personalized plans.

Exhibitors, especially those with completed and upgraded listings, experienced significant traffic to their eBooths.

View our recent blog post to check out the infographic.

The event participants' high ROI from a2z powered solutions is also evident from the analysis of the ChirpE Mobile App deployment for the event (which we shared with you in the last month's newsletter).

With  742 iOS and 187 Android app downloads, as well as 105 unique users visiting the WOCN ChirpE mobile website, the solution proved to be a big hit with a majority of the nurses and exhibitors at the event!

AUVSI experiences great success with ChirpE Attendee Acquisition Widget and Mobile App

AUVSI’s Unmanned Systems 2013 conference utilized the ChirpE Attendee Acquisition Widget and the ChirpE Mobile Solution. The Attendee Acquisition Widget allowed exhibitors to promote their booths to their website visitors and gain pre-show leads. The Mobile Solution enabled attendees to have real-time access to the exhibitor list, interactive floor plan, session schedule, and networking tools while on the go.

The mobile app was used by a total of 2,845 users and the attendee acquisition widget was viewed 115K times on participating exhibitors' websites.

Learn more

How to Engage Your Audience to Engage Theirs

Angela Carr, VP of Professional Services, a2z, Inc. and Tracy Garcia, Director of Exhibits, Institute of Food Technologies recently co-presented a session on “How to Engage your Audience to Engage Theirs”  at the IAEE Midyear Meeting in Atlanta, GA.

The presentation cited relevant research and communication tools that expo managers can use to guide their exhibitors to enhance their presence before, during and after the event. It also includes useful tops on how to encourage exhibitors to advertise their event participation to their own audiences pre-show to have a better trade show experience.

View slideshow

Upcoming Events

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Trade Show Executive's Gold 100 Awards & Summit

September 18-20 | St. Regis Monarch Beach Resort | Dana Point | CA

Expo! Expo! IAEE's Annual Meeting & Exhibition 2013

December 11-12 | Houston | TX 

If you are an exhibition organizer planning to attend the event, please note that a2z will be giving away a number of cool gadgets in a special technology giveaway raffle at the event. To enter the raffle:

  • Register for Expo! Expo! on or before 19 October  2013

  • Visit a2z, Inc.’s booth number 117 on the show floor during Expo! Expo! to enter the drawing with the prize validation form that will be included with the registration credentials of all eligible attendees

  • Attend the prize drawing on the Prize Stage at the conclusion of Expo! Expo!

Registration opens soon. Bookmark this page to tune into news and announcements related to a2z's participation at this year's Expo! Expo!

Recent Articles

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a2z on YouTube

a2z's new videos on Youtube

Check out videos we have added recently to our YouTube channel.

Convert Multigenerational Divide into Multigenerational Strength

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The generation we belong to may affect our communication style.

Use Technology to Personalize the Attendee Experience


Attendees love to be recognized as individuals by show organizers.

New Clients

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American Craft Council     American Society for Dermatologic Surgery (ASDS)       Community Associations Institute Washington Metropolitan Chapter
G&H Events    National Association of RV Parks & Campgrounds           National Health Care Anti-Fraud Association

    Northeastern Retail Lumber Association     a2z-client-native-americans.png      a2z-client-native-americans.png

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