a2z Announces Native iPhone® Application for Trade Shows

a2z, Inc., a Columbia, MD-based event marketing and management solution provider, has launched a new native iPhone App. While Apps themselves may not be new, the a2z version boasts slick features, improved user experience and green advantages, and is superior because the data syncs with a show’s existing website and floor plan.

a2z’s iPhone App is extremely user-friendly and provides a seamless experience between the event website and the iPhone. Users benefit by building their personal expo plan and itinerary on the device of their choosing. They have the comfort of knowing that their preferences or bookmarks will be stored and accessible via any computer or iPhone during their next user session. Exhibitors benefit by having their online booth update across platforms in real time.

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Because this application is completely integrated with a2z’s system, the show organizer does not have to make updates in multiple platforms or even think about data transfer. It happens automatically. Usage analytics roll-up across platforms so organizers can provide better data to use for justification and renewals with their exhibitors.

This new App is in addition to the ChirpE mobile web application launched more than two years ago, which works on all smartphones. ChirpE mobile has been deployed successfully on more than 200 shows. Show organizers no longer must choose between native apps and browser-based/web apps. Smart show organizers can now arm their attendees and exhibitors with both.