Making Dynamic Changes in Online Trade Shows

Today, a2z Inc. introduced version 3.0 of a2zShowTM, an Internet software product that allows associations, chambers, and independent show managers to recreate their trade shows and conferences online.

The highlight of a2zShow 3.0 is its new dynamic Floor Plan, which updates itself instantly and automatically as exhibitors select and fill booths. Exhibitors can take advantage of a2zShow’s online booth selection and reservation to set up shop in a virtual booth. The booth can be filled with an unlimited array of products, information, graphics, and multimedia demonstrations. The exhibitor can then complete the sales process with the booth’s e-commerce features. Exhibitors can also have unlimited access to and direct control over the content of their online booth at all times . . . just as they would at a live trade show.

“This feature alone can save show managers hundreds of hours in staff time, and thousands of dollars in expenses for phone calls, printing, postage, etc. No longer is there a need for the show staff to go in and manually enter, edit or confirm anything. We’re seeing many show managers handle 100% of these functions online now, “explained Michael J. Hatch, Vice President of Marketing for a2z Inc.

“Many people consider a website featuring a conference schedule, static floor plan, exhibitor directory, and hotel and travel links to be a virtual trade show. However,” explained

Mr. Rajiv Jain, President of a2z Inc., “a2zShow 3.0 creates a fully functional virtual trade show online, and allows show managers to not only maintain and revise their floor plans, in real time; but also to update all of their conference registration, education sessions and show information, automatically and instantly. Attendees can network, register, create a personalized itinerary, purchase association and exhibitor products, and more-- all from the convenience of their personal computers.”

Mr. Jain added, “a2zShow is a powerful resource and learning tool for attendees and site visitors; a dynamic marketing tool for exhibitors; and an effective management and marketing tool for show managers.

a2zShow 3.0 helps show managers in many ways. It can be used to communicate instantly with attendees and exhibitors; to track show statistics and booth sales, and to add or delete menu items from the show at will. The intuitive, user-friendly interface also means that no HTML knowledge required by the manager, or staff.