a2z Launches Powerful Search Functionality Customized for the Events Industry

a2z, Inc. has launched a2zSiteSearch, a new and powerful event website search functionality that is customized for the events industry. The new tool leverages Google® search technology to make it easy for attendees and exhibitors to use.

The success of an event is highly reliant on participants to efficiently search and find relevant information about companies, products, available education, and other participants. The events industry is going through a transformation and more information is being moved to the web. Event content is being archived and being used to drive the business long after the show. a2zSiteSearch is built with this transformation in mind.

Major features of a2zSiteSearch include:

  • Sophisticated keyword search across all content types, such as online booths, products, conference sessions, speaker details, etc.
  • Search across multiple web sites, not just the main event website, offering much higher exposure to the show organizer’s content
  • Detailed, easy to understand analytical reports that can be customized and used by the operations, marketing, and sales executives

Rajiv Jain, CEO, a2z, said, "Our mission is to bring the most relevant and effective business tools to the events industry. This new innovation is a part of that overall strategy and the new search functionality fits in very nicely with the web strategy of our major customers."

a2zSiteSearch search engine innovation is an integral part of the a2zShow, industry’s leading show management and marketing solution. a2zShow’s version8 was released in the first half of 2008.

About a2z, Inc.: a2z, Inc. is the world’s leading provider of innovative solutions to manage shows. It offers tremendous value with a client-centric business model that helps clients promote their event, business and brand. a2z’s portfolio of products and services includes event management, professional networking, matchmaking, appointment scheduling, and personalized itineraries. Highly effective sales, marketing and revenue retention/generation tools are seamlessly built into a2z offerings. More than 150 show organizers and associations license a2z to help improve efficiencies and web presence for over 500 events annually. a2z powers more than 50 of the TSW 200 shows. Call (410) 740-9200 or visit / fore more information and a personalized demo.