a2z Newsletter (June 2014)

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Dear Reader:

I am pleased to share that a2z has been selected by the International Association of Exhibitions and Events (IAEE) to provide state-of-the-art networking and planning solutions to the Expo! Expo! event participants through 2017. It is a privilege for a2z to be selected as a key partner by IAEE to help facilitate a successful event experience for leading exhibition and trade show organizers in the industry.

In other exciting news, a2z has been named one of The Washington Post Top Workplaces. The Top Workplaces are determined based solely on employee feedback. The credit for this recognition goes to all a2z team members and their commitment to our vision.

We enjoyed meeting many of our friends and partners from the industry at Trade Show Executive (TSE)'s Fastest 50. The ChirpE photos from the event are available on TSE's Facebook Page for your viewing pleasure.

This week, we will be in Baltimore, MD at ExpoNext 2014, where a2z is collaborating with EXPO to offer social photo booth fun to all attendees and award honorees.

Rajiv (
a2z, Inc.

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Client Success

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ACRP 2014 Attendees Plan Ahead with ChirpE Mobile App
The Association of Clinical Research Professionals (ACRP) looked to a2z for a mobile app that would allow their attendees to easily research the multitude of conference offerings at their Global Conference & Exposition.

The ACRP 2014 mobile app garnered a high adoption rate - 63% - among attendees. The mobile app proved to be a tool that attendees wanted.

Updates & Articles

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Post Show Mobile App Survey Results Show Satisfied Users
In an effort to constantly evolve and improve our products, we surveyed attendee groups who used the ChirpE Mobile Solution at two recent events.

We were interested in learning how easy they found the app was to navigate, what features they used the most, how satisfied they were with the app overall and if the app made them more productive.

Weekly Sales and Pacing Report in a2z
The Weekly Sales and Pacing Report, available to a2z clients using the Exposition Financial Management solution, is a comprehensive report which includes Key Performance Indicators (KPI) for your expo.

Generated dynamically on demand, this report can save your expo management team several hours of manual work while also eliminating data discrepancies.

Taking Onsite Booth Sales Process Online
Are you putting exhibits contracts into your database manually, typing all those credit card numbers in one by one? Have you ever wondered if your onsite contract process can be more efficient?

a2z has designed an online contract specifically for onsite booth sales. There is no double work, no carrying around credit card numbers, and no chasing down wrong information.

15 Tips for Exhibitors on How to Engage on Social Media
Brands are becoming more and more engaged with social media these days and we would like to share a few tips to ensure that your posts are heard and not ignored.

Share this article with your exhibitors for tips on  tweeting information that will position them as the “helpful and informative” company.

Marketing Automation Beyond Emails
When talking about marketing automation, most people think of email marketing and the ability to pre-schedule email messages to specific audiences based on interactions with previous emails, but there are other channels where marketing automation can be valuable.

For example, using marketing automation in social media and mobile app marketing can increase your reach and engagement with these audiences.

New Clients

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