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a2z, Inc. - Event Management and Marketing Software That Works


In this issue

August Highlights
Case Study
Best Practices
Upcoming Events
New Clients

Dear Reader,

We are looking forward to meeting many of you at the two upcoming industry events: ASAE Annual and SISO Executive Conference. If you are in Dallas for ASAE Annual, come meet us in booth #526 to learn how our solutions help our clients expedite their revenue cycle and enhance the show experience for their attendees and exhibitors. To easily track the many events and meetings at ASAE Annual, check out the agenda our VP of Professional Services, Angela Carr, has compiled for the event participants on a2z’s Innovation Insider Blog. While you’re there, read our post on some smart ways in which our clients are promoting the ChirpE attendee acquisition widget for their events.

And as always, I invite you to share your ideas and feedback with me.

Rajiv (

  August Highlights
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a2zZING - click here to view Don’t miss the debut strip of the new a2z comic: a2ZING.

This trade show industry comic takes place in the offices of “Event Expo”, a fictional tradeshow, and follows the characters on their journey to making their show as successful as possible.

Inspired by our clients, partners and friends, this creative endeavor combines all the experiences, good and bad, that they have shared with us over the years into a fun comic strip.

In other news, we are putting the finishing touches to Version 12 of the a2z Exposition and Conference Management Platform. One of the highlights of this release is tools to facilitate effortless selling of add-ons to eBooths at the point of sale.

In addition, we have launched some exciting enhancements to the native mobile applications we offer for Android, iPhone and iPad. Now your app users can:

  • View and play exhibitor videos on their smartphones
  • Benefit from the auto-sync feature to get the latest data in a matter of seconds
  • Get news and announcements via buzz push notifications
  • Add their favorite educational sessions and workshops to their device calendar
  • Navigate the show floor with a personalized walking map
Keep an eye out for our communications about the advantages you will experience with these new features.
Case Study
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Detail Planners, a third-party event management company, facilitated significant process efficiencies and streamlined floor plan management for their client’s event using the a2zFloorplan solution.
  • The time required to manage the booth allocation and selection process —approximately 180 man-hours — was reduced to 12 hours.
  • The time devoted to compiling the exhibitor directory, an estimated 300 man-hours for obtaining, editing and scrubbing the data, was reduced to 40 to 50 hours.

Check out the detailed Case Study on our website to learn more.

“a2zFloorplan cut the booth allocation process down to 1/8 the time we previously spent on it. We didn’t have to chase exhibitors down. We didn’t have to scrub the database and we didn’t have to answer many questions.”

- Anita Jentzen, CMP, CMM, President, Detail Planners

Best Practices

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As a show manager, preparing your attendee and exhibitors to have a successful show can seem like a gargantuan task. However, the better their experience, the more likely they are to come back, and talk about your show even after it is over. Here are some ways a2z clients prepare their event participants before the exposition:
  • NADA created a PDF brochure with instructions on how to make the most of networkNow!
  • Freeman produced a webinar for AUVSI exhibitors.
  • IBEX built a content page with QR codes to acquaint attendees with the IBEX 2012 mobile apps.
Upcoming Events

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IAEE DC Chapter Luncheon
a2z - Gold Sponsor
September 14
Washington, DC

TSE Gold 100 Awards
October 3-5
Washington, DC
TSNN Awards
November 2-4
Louisville, KY
Expo! Expo!
Orlando, FL
December 5
New Clients

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American Urological Association, Inc.

Association for Performing Arts & Entertainment Professionals National Grocers Association

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