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a2z, Inc. - Event Management and Marketing Software That Works


In this issue

Version 12 Release
Case Study
Tips and Highlights
Upcoming Events
New Clients

Live webinar for a2z clients

Topic: Version 12 Release
Date: September 19
Time: 1:00pm-2:00pm ET


Dear Reader,

For over a decade, a2z has contributed to the growth of numerous leading trade shows by providing smart tools to streamline operations, automate processes, increase sales, and expedite cash flows. The newest version of our Exposition and Conference Management Platform, launched earlier this month, includes enhancements that will bring a paradigm shift in the way business is conducted in the exhibition industry.

The new Exhibit Sales and Online Contract Management Module will facilitate accelerated booking of exhibit space and upgrades. It can also be easily configured for a variety of booth sales models to match different business processes and facilitate variable pricing. We hope that the enhancements in the Version 12 release will make selling booth sales and add-ons easier for event managers everywhere.

I look forward to hearing your feedback and thoughts on what you would like to see from a2z in the future. We continue to innovate in order to better serve you and the industry and always value your input.
Rajiv (

Version 12 Release

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We have leveraged the latest technological innovations on the .NET framework and improved the graphical user interface to significantly enhance the user experience in Version 12.

Along with the innovations in the Exhibit Sales and Online Contract Management Module, we have introduced richer content and multiple views on both the Exhibitor List and Session Calendar screens.

Prior to the launch, we shared the beta version of this release with some clients and garnered encouraging feedback. Bill McGlade, Exhibit Sales & Services Manager at International Sign Association had this feedback for the Exhibit Sales and Online Contract Management Module, “This makes it [our process] a lot easier.”

The Exposition and Conference Management Platform is not the only part of the a2z solution to experience improvements. With the release of ChirpE 4.0, included in a2z’s ChirpE Premium, a wider array of coveted features and functionality have been added to our native mobile apps:

  1. Personalized walking map is available on the native mobile apps
  2. A compiled video gallery of exhibitors’ uploaded videos
  3. Auto-sync that gives users new information when they open the app
  4. Push notifications to alert your app users to news and announcements
  5. Integration of mobile device calendar with personalized app itineraries
  6. iCloud support to automatically sync your devices based on your Apple ID

To help our clients better understand the new features and enhancements in Version 12, we are offering a live webinar on Wednesday September 19th that will include a Q&A section.

Check out a2z’s press release to view a complete list of enhancements and features available in Version 12. If you are interested in our new features, please contact us to schedule a meeting with an a2z team member.

Case Study

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The Institute of Food Technologists® Tastes Success with ChirpE Attendee Acquisition Widget

Tracy Garcia was concerned about attendance numbers after the show’s eight-year absence from the Las Vegas. She was interested in a solution that would amplify the show’s existing attendance promotion efforts and make it easy for exhibitors to participate.

Garcia selected the ChirpE attendee acquisition widget - promoted to exhibitors as the eBooth Promotion Widget - for the 2012 expo. It extended the show brand beyond IFT’s website and provided show management with reports on the number of click-throughs to the show website, views of exhibitor eBooths and visits to the registration page. Check out the detailed Case Study on our website to learn more.

“Our exhibitors are low adopters. I was thrilled and amazed at the speed with which they implemented the widget. Part of that has to do with how they learn about the widget through a2z’s marketing program.”

Tracy Garcia
Director of Exhibits, IFT

  Tips and Highlights

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myIBEX Promotion

International BoatBuilders' Exhibitor & Conference (IBEX) team published a press release to announce the launch of the networkNow platform, branded as myIBEX, to registered attendees.

IAAPA uses iPads to sell booths

IAAPA sold booth space to exhibitors by visiting them in their booths, thus speeding up their cash flow as well as eliminating delays and frustration for all parties concerned.

Selecting your mobile solution

Top 10 questions to ask when considering a mobile solution for your event. Answer these, and you are well on your way to establishing the mobile marketing strategy for your event.

Exhibit Sales Tips

Regardless of the current process you use to sell space, you must have the proper tools and processes in place for the best results. Here are 6 tips to help you maximize your booth sales.

Improve Your Booth Sales Processes

Over the past few years, we have seen huge improvements in how booth space is sold. This blog post lists the top 5 improvements that have made the biggest impact for our clients.


The newest addition to a2ZING: It’s summertime and the living is…easy? The concept for this month's comic came from an a2z team member, Dominique Baldwin.

  Upcoming Events

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IAEE DC Chapter Luncheon
a2z - Gold Sponsor
September 14
Washington, DC

TSE Gold 100 Awards
October 3-5
Washington, DC
TSNN Awards
November 2-4
Louisville, KY
a2z Client User Group
December 3
Orlando, FL
Expo! Expo!
December 5
Orlando, FL
  New Clients

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