a2z and National Automobile Dealers Association win the 2014 IAC Award for the Best Event Mobile App

We are pleased to announce that a2z, Inc. and its client, the National Automobile Dealers Association (NADA) have won the 2014 Internet Advertising Competition (IAC) Award for Outstanding Achievement in Internet Advertising. The 2014 NADA/ATD mobile app solution, powered by a2z's ChirpE technology, was selected as the winner in the Best Event Mobile App category.

The IAC Awards are administered by the Web Marketing Association (WMA), which was founded in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. The 2014 Internet Advertising Competition judges represented all aspects of the advertising and Internet worlds. 

The winning entries competed head-to-head with other entries within their specific category, and were judged on the following judging criteria:

  • Creativity
  • Innovation
  • Impact
  • Design
  • Copywriting
  • Use of the medium
  • Memorability

Winners in other IAC Awards categories for Mobile Applications this year include illustrious brands such as Apollo Hospitals, GEICO and MTV.

The NADA Convention & Expo is the automotive industry event of the year and the world's largest international gathering place for franchised new-vehicle dealers. a2z's innovative ChirpE Mobile App Solution enabled the event attendees to access the event date and updates, as well as a host of powerful real-time search and personalization features to maximize their time before, during and after the event. 2014 is the third year in  a row that a2z and NADA have partnered to provide a superlative digital experience to event attendees.